Julian Tillotson of INDIRAP on why distribution beats pretty pictures: the three content types, cold email at scale, and earning hundreds of five-star reviews.
Mastering Video Production and Marketing (ft. INDIRAP) | Creatives Grab Coffee 70 Read More »
Noble Bison’s Jeffrey Riley on the benefits of agency work: bigger, bolder projects, breaking into the agency club, and eating the cost to build a reel.
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Moji Cinema’s Paul Jew on marketing for local businesses: the ABQ Iconic initiative, AI audience personas, proving ROI with lifetime value, and winning retainers.
Marketing Strategies for Locally Owned Businesses | Creatives Grab Coffee 60 Read More »
Captiv Creative’s Sam Rossiello on winning work through relationships, outbound sales on a retainer, payment terms that protect cash flow, and building a Houston studio.
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Stuart Edgeworth of CHUCK Media on how to strategize your niche: niche your marketing and landing pages, not the work you take on, plus referrals, first hires, and passion projects.
#48 Strategize Your Niche (ft. CHUCK Media) Read More »
Ben Poss of Edit Crew on growing while maintaining quality: scaling a productized video-editing service from one person to 57, the systems and SOPs that hold quality at scale, and making time to actually grow.
#47 Growing While Maintaining Quality (ft. Edit Crew) Read More »
Rupert Rixon of Perspective Pictures on growing and investing in your team: the pain points at every doubling, going in-house, the SEIS raise and COVID bets, signature paid ads, and surviving on aggressive cashflow.
#45 Growing and Investing in Your Team (ft. Perspective Pictures) Read More »
Jeremy Thibodeau of Rubicon Story on running a fully remote video business: the internal comms and employee-engagement niche, winning clients from incumbents, cross-border money mechanics, and the point of no return behind the name.
#44 How to be a Fully Remote Producer (ft. Rubicon Story) Read More »
Liam Dawe of Altitude Media on new ways to generate leads for a video business: a Facebook and Instagram campaign that booked eleven calls in two weeks, qualifying by budget, SEO that actually converts, and knowing when to say no.
#40 New Ways to Generate Leads (ft. Altitude Media) Read More »
