The business of video production
Honest conversations with the people who actually run production companies
Creatives Grab Coffee is a weekly podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov of Lapse Productions. New episodes every week, plus a growing library of written guides.
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Latest · #117
#117 · Winning on Trust in a Crowded Market (ft. Offbeat Creative)
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If you run a video production company, this is your show.
Every episode digs into the parts nobody posts about.
Pricing comes up in almost every conversation. For our written take, Lapse breaks down what a corporate video actually costs and videographer day rates. Chasing AI’s role? Start with #114 on RFPs and AI.
Prefer it written down? Start with the guides.
Each guide takes one question production owners actually ask and answers it with every episode that touched the topic: named practitioners, real numbers, and genuine disagreement.
Should You Niche Your Video Production Company?
Ten owners on the record, including a genuine case against niching, and the hosts’ verdict in between.
Read the guide → Lead generationHow Video Production Companies Actually Get Clients
The channels that actually book work, ranked by what owners report, including the ones that never pay off.
Read the guide → PricingHow to Price Video Production Work
Day rates, value-based pricing, quoting on the spot, and knowing which revenue to turn down.
Read the guide → AIAI and the Business of Video Production
How real studios actually use AI, with named tools and named owners. Refreshed quarterly.
Read the guide →Seven guides are live so far, including retainers and recurring revenue, scaling, and client retention, with more publishing regularly. Browse all the guides →
The Guest Network
90 companies, 10 countries, one directory
We built the Guest Network so you can actually find these people. Every company that has grabbed a coffee with us is in one filterable directory: search by company or city, filter by country, and every listing links to the company’s website and the episode where you can hear how they run their business. Need a crew in another market, or a peer who has already solved your exact problem? Start here.
Meet the hosts
Dario Nouri and Kyrill Lazarov are the co-founders of Lapse Productions, a Toronto video production company working across corporate, commercial, and branded content. Between them they’ve spent over a decade building creative businesses and fighting the same battles you are.
Creatives Grab Coffee started as a way to have the conversations that usually stay behind closed doors, and put them out in the open. More about the show and hosts.
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Frequently asked questions
The short version, for anyone finding the show for the first time.
What is Creatives Grab Coffee?
Creatives Grab Coffee is a weekly podcast about the business of video production. Each episode is an honest conversation with the people who actually run production companies, covering pricing, margins, hiring, sales, positioning, AI, and long-term sustainability. It is produced by Lapse Productions in Toronto.
Who hosts Creatives Grab Coffee?
The show is co-hosted by Dario Nouri and Kyrill Lazarov, the co-founders of Lapse Productions, a Toronto video production company working across corporate, commercial, and branded content. You can read more on the about page.
What topics does the podcast cover?
Recurring themes include pricing and client expectations, scaling teams and systems, niching down versus staying broad, AI and changing workflows, sales and positioning, and building a sustainable company in a competitive market. Browse the full episode archive to explore by topic.
Does Creatives Grab Coffee publish written guides?
Yes. The Guides section collects in-depth, owner-side guides on niching, getting clients, pricing, retainers, scaling, AI, and client retention. Each one is synthesized from every episode that touched the topic, with named practitioners and real numbers.
Where can I listen to Creatives Grab Coffee?
New episodes are on YouTube, Spotify, and Apple Podcasts, plus any podcast app that supports the RSS feed.
How often do new episodes come out?
A new episode is released every week. The show has published more than 117 episodes across six seasons, with a global roster of production company owners.
What is the CGC Guest Network?
A free directory of the 90 production companies and creative studios, across 10 countries, that have appeared on the show. You can filter by country or search by company or city, and every listing links to the company’s website and their episode. Browse it on the Guest Network page.
How can I be a guest on the podcast?
If you run a video production company, you can pitch yourself on the be a guest page. You can also browse past guests in the guest network.