GROWING and INVESTING in Your TEAM | Creatives Grab Coffee 45

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Business growth can come in many different ways. One of the biggest is building a team. The way to grow from this is to INVEST heavily into the people you work with.

Today, Creatives Grab Coffee welcomes Rupert Rixon from Perspective Pictures. Our VERY FIRST guest form across the pond in London England. Perspective Pictures is a digital-first video production agency, based in London. Operating as a digital studio, they produce everything from long-form content to digital ads, all created by our in-house team of digital natives.

In this week’s episode we cover many topics including:

  • Investing in your inhouse full time staff; have a collaborative talented team that is focused on building the company
  • Taking opportunities to scale up and restructure the company despite cash flow stress and recession concerns; aggressive growth 
  • Constantly refining your signature creative style while maintaining the company ethos
  • Your clients should look forward to engaging and collaborating with you
  • Encouraging an atmosphere of creative exploration for industries that may seem not exciting at first


  • 00:00 – Intro
  • 00:23 – Perspective Pictures’s background
  • 04:28 – Building the company
  • 08:22 – Having FT time vs. hiring contractors
  • 14:34 – Transition to bigger projects
  • 16:50 – Rebranding and restructuring the company during Covid
  • 19:39 – Creative exploration for the industries you work with
  • 21:26 – Bulk content shooting
  • 25:33 – Managing multiple teams internationally
  • 26:34 – Video production market in London
  • 32:21 – Take opportunities to scale despite cash flow stress
  • 36:20 – Generating leads through paid advertisements and SEOs (using Facebook/Instagram)
  • 46:08 – Refining your signature style
  • 50:50 – Linkedin ads
  • 51:48 – Getting through high stress situations
  • 58:02 – Concerns for the future
  • 1:01:22 – Next steps for the business
  • 1:07:36 – Story behind the names ‘Perspective Pictures’ and ‘Lapse Prod.’
  • 1:11:49 – Building your narrative and company heritage
  • 1:14:02 – Outro

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