SOCIAL MEDIA is CHANGING Video | Creatives Grab Coffee 46

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

With the introduction of platforms like TikTok, social media is changing the way we create AND consume video. In this episode we cover topics like:

  • Shift in consumption patterns for media at the onset of Tiktok (always-on content); industry having to adapt to audience retention
  • Need to evolve the business to adapt to changing market during an economic recession
  • Being open to all types of opportunities when starting off; learn about all aspects of the industry by taking on lesser known roles instead of chasing fame/clout

This week, we welcome our next guest from the UK, Jake Barrett from BTV.UK, an award-winning, producer-led video production company. Their passion is making the visual production process a pleasure for their clients. They partner with organizations and brands across the world who know they’ve got things under control.


  • 00:00 – Intro
  • 00:48 – Jake’s film background and overview of BTV.UK
  • 04:37 – Working with TikTok early on
  • 07:32 – Audience’s shift to “always-on content”
  • 10:19 – Changes in how ads are consumed
  • 15:55 – Coming up with a viable business amidst UK’s economic recession
  • 18:55 – Making ‘Dash’ a support platform for UK creatives and clients
  • 21:32 – Lack of community for creatives to find work
  • 32:08 – Starting off in the industry and your intentions for growth
  • 40:28 – Embrace these social media platforms
  • 44:53 – Story behind ‘BTV” name
  • 47:12 – Outro

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