The Benefits of Agency Work (ft. Noble Bison Productions)

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Dario00:00So now it's recording. So yeah, keep telling us about how Riverside doesn't have all the features you want it to have and you can't hear your voice.

Jeffrey Riley00:02awesome. Hey guys.

Jeffrey Riley00:12No, so far Riverside hasn't been the problem. It's been the two people in the squares in front of me with the microphone placement and…

Dario00:18Ha ha ha.

Kyrill00:20Hey, we just want you to look your best, you know, that's all.

Jeffrey Riley00:25Ha ha ha.

Dario00:26Yo, do you guys know what I was listening to this morning? I was watching the latest ColdFusion video on the new Chet GPT -4 Omni -Vis – What's it called? The GPT -4 -0? And they have like this new voice, they have like this new voice and it sounded identical to a human being.

Kyrill00:404 .0. Yeah.

Jeffrey Riley00:42Hmm.

Kyrill00:47Yeah, I was listening to that too. It's wild.

Jeffrey Riley00:47I heard about that.

Dario00:49The first thing I realized, because we're going through, we're in the process of hiring some voiceovers right now for one of our upcoming video shoots. And the first thing I thought of is, okay, scratchthevoices .com editions. I think we found the new voiceover artist. It sounds identical to a person.

Jeffrey Riley01:02Yeah, seriously. We actually used AI to work out our script copy in an ad. So we were able to figure out what we wanted for the previous cuts with the AI's voiceover. And then we went and got the voiceover artist after we kind of knew what we wanted. That was pretty clever.

Dario01:28Who did, what did you guys use, 11 Labs?

Jeffrey Riley01:31Honestly, I don't know. The client sent it to me. The client did it. Yeah. Yeah. He was like, here you go. I was like, huh? And it was, it was awesome. So.

Dario01:34they did it.

Kyrill01:35Dario (01:43.304) Yeah.

Kyrill01:43Yeah, we've highlighted how like up until this point, a lot of the AI voiceover software has only been good for mostly pre -production aspects just to kind of test out certain elements to see how it would work in the video. It's actually really good for helping you figure out also what music you want to pick sometimes when you're going into the pre -production for a project. And that actually helped us out with a recent shoot we did. So we tested out some of the voices. We've heard how the script sounded against…

Dario02:26sounds flat they sound they sound very flat.

Jeffrey Riley02:29Yeah.

Dario02:40Yeah

Kyrill02:42It's like, come on guys, just give a little bit of human life, a little bit of…

Dario02:45Well, where is it learning it from? It's probably learning it from like YouTube videos and like movies, no? That's probably where they're feeding it.

Jeffrey Riley02:53I wouldn't know.

Dario03:00podcasts.

Dario03:19But that new GPT voice is wild. The video I was watching, I was like, okay, there's gonna be a ton of new scams. But at the same time, I was thinking for voiceovers, it's gonna be great because it sounds like it's ready. The only thing I would say is that if… Well, I think voiceovers, artists are gone by the time they introduce customized voices. So if you could tell it like… Because right now you could tell it like, okay, answer me, talk to me.

Jeffrey Riley03:54Yeah.

Jeffrey Riley04:10Yeah, for real. And with the way clients tend to be where they want to make a million changes and they never know what they want. And that's going to make it so much easier. It's almost like, is that a bad thing for us? Cause it's nice to say like, we only have three opportunities to provide feedback for this. So it kind of like keeps everyone on the hook, you know, it keeps you from over tweaking and just like editing until oblivion, you know.

Dario04:39I just charge for the extra changes, right? That's the easiest way.

Kyrill04:40Yeah.

Jeffrey Riley04:44I mean, are you charging for AI?

Kyrill04:45the one with

Kyrill04:49no, we haven't integrated it yet, like that.

Dario04:49Like if we're, we haven't, we haven't implemented it yet. We've just done it for pre -production, but I guess if we start, I mean, if you think about it, these services will probably have like a token system. So, I mean, it's not going to be all free. It'll be based on usage, right? So we could still just pass that onto the client. I think that's how it'll probably go. No.

Jeffrey Riley04:53Mm -hmm.

Kyrill05:11Also our time, also billing for our time to actually go through. Cause when you think about it, every time you go through any type of AI software, it's like doing a live directing session with a voiceover talent, right? You get on a call, you go for like a half hours, like give me that reading, great. Now do it a little bit like this, then a little bit like that. But you're just going to be doing that with an AI voice essentially. So you still have to bill for that time that goes into it. So that's a way to still ground the clients into it. And…

Dario05:13Yeah.

Jeffrey Riley05:35That's fair. Yeah.

Kyrill05:40Also, if they want to keep changing it, you know, it might change the pacing of the video and things like that. and that's, you know, that's going to change the amount of revisions in the editing process as well. It's not so much just the voiceover. It's also in the editing as well.

Jeffrey Riley05:54Hmm. Gotcha. Yeah. That makes sense. I've never done it, so I don't know. But yeah, that makes a lot of sense.

Dario06:04It's around the corner. Like after that release this week I think it's coming. It's coming a lot faster than we thought it'd be.

Kyrill06:11Yeah, I know we kind of already jumped into the episode, but just for our listeners, Jeffrey, give us a little like a 411 on who you are and your company.

Jeffrey Riley06:22Okay, yeah, so I'm Jeff Reilly. I'm co -owner of Noble Bison Productions. So what that means is generally I'm directing, kind of like the creative director of Noble Bison. Tim, my business partner, he and I kind of split the producing.

Kyrill07:15What kind of typical clientele do you have in Denver, Colorado? Or what is the industry like there for you guys? Because you're mentioning how it's been a great ride just within short five years. So what are your thoughts?

Jeffrey Riley07:30man, we're pretty mixed out here. There's kind of everything. And yeah, I mean, I know that's kind of like a, I don't know, like a cheesy, typical thing to say, but it's true. I mean, you're not really sure what's gonna come in your inbox for projects and whatnot. I wish there were more ads.

Kyrill08:17Nice. So like, what are like some of like your favorite types of projects that you've gotten to work on over the last few years that might be more specific to the Denver, Colorado region?

Jeffrey Riley08:30Yeah, we, okay, so I guess I'll just go from like most recent to, you know, way back. But recently we just were finishing up an ad for a college called Otero in Lahana, Colorado. And that's been really great. And so that's like an ad for their college. There's…

Jeffrey Riley10:24your container into the ice or your like ice bag or whatever and it like dumps ice and then you can so that's a water mill is like that but even more and it's independent freestanding it's cheaper it's like a resource for lower class society you know water it's a lot cheaper it's really clean so they're an awesome company and that was a really fun ad and then we did what was it last year or

Kyrill11:31Hehehe.

Dario11:42Hahaha.

Kyrill11:43Mom, I made it. A lot of projects like those, they can always be very exciting when you get to do something a little bit different that you don't typically do. I mean, like a lot of us do corporate videos from the day to day or the in between, to kind of obviously pay the bills and keep the business going. But then once in a while, when those projects that are completely out of the norm come through, that's when you want to really get kind of like creative with certain aspects of it. And I…

Jeffrey Riley11:45Yeah, so.

Kyrill12:13What you mentioned was interesting because some of them were kind of like branded stories, right? Like focusing on certain subjects and people. Were those projects something that the client came to you with or was this something that you wanted kind of pitched to them and explored, wanted to explore in terms of like telling us a story like that?

Jeffrey Riley12:17Mm -hmm. Mm -hmm.

Jeffrey Riley12:33So they come to us, they kind of know what they want. And it kind of depends. Our highest budgeted ads have been like, they know the story, they have the storyboards, here it is, your production company, make it happen. Now, when we shot Trimble, I had agency and freedom to be the director on set, but I knew the boards that we needed to accomplish.

Jeffrey Riley14:50That was great. I mean, it's been wonderful. They've been awesome to work with. But yeah, I got to really make that come to life. They had no storyboards. I storyboarded the whole thing. I knew how I wanted the shots to go. We transitioned from a two -shot, sorry, I just bumped the mic there. We did a two -shot of them.

Dario16:27I remember when we were first having our intro call, we had like a nice little discussion about agency work versus just going out and getting your own clients. So I just want to bring that up here. Like your viewpoint was that you want to target more, more agencies. Do you want to just talk about your reasoning for that?

Jeffrey Riley16:46Yeah, I love working with agencies. Now, I'll say that not agency, not all agencies are created equally. There are many out there that are, that tend to fumble the ball and they think they're not. And you just kind of have to bite your lip or bite your tongue or whatever. Not bite your lip. That'd be a, that'd be a different scenario. But.

Dario17:12Heheheheh

Jeffrey Riley17:14yeah, you see, you know, so that that can be stressful. But my point of view is like if Nike is doing a commercial.

Kyrill18:45Yeah.

Jeffrey Riley18:59with some really cool work.

Kyrill19:02Yeah, it's, it's, it's really true that sometimes like some smaller companies, they, they, they do tend to play it a little bit more safe. But the reasoning for that usually is because the money that they're putting in is more, is taking a lot more out of them than say, for example, a lot of these bigger agency companies, like Nike, obviously them throwing half a million, for an ad is like a drop in the bucket for them. Whereas if a smaller company was even to put like,

Jeffrey Riley19:38Totally.

Dario19:54You know, another, you know, another additional reason to is because companies like Nike, for example, they've already done all the safe videos. Yeah, they've, they've done, they've done everything already. So they had, they do have the opportunity to experiment and try different things. And I mean, they're also in a position where they do need to push the boundaries to get more attention, right?

Kyrill20:03Yeah, they've already done it.

Jeffrey Riley20:16Mm -hmm. Yeah, all that makes sense. Totally. I just want to be I want to be lined up for the videos that are that are pushing the boundaries that you know, like that's cool I'm not judging anyone for making you know, normal run -of -the -mill videos so and of course we make we make that kind of stuff we make brightly lit, you know, just like standard and I'm proud of it. I'm happy with it. I like it But as a filmmaker, I'm like I want to go do something grittier. I want to do something that's like, you know, I

Kyrill20:17Yeah.

Kyrill20:27for sure.

Dario20:36Mm -hmm.

Dario20:45You want to flex like your creative muscles and like.

Jeffrey Riley20:47Yeah, totally. So.

Kyrill20:47Everyone wants to, yeah.

Jeffrey Riley20:50So to bring it all back, yeah, that's why I kind of like the agencies and, you know, we try to reach out like quarterly to different agencies, you know, any agency that we haven't previously talked to, whether they're here in Denver or we try to cast our net even further, try to look for some surrounding states, you know, maybe LA, maybe New York, you know, who knows? Actually, our first commercial that we did was through an agency out in New York. So they came out here and shot. And so that was our first commercial as Noble Bison.

Kyrill21:21Nice, I was actually gonna ask you, because you're focusing on just agencies mostly to do work, it's a very different kind of relationship building and outreach model compared to like, say, you're trying to find direct to clients who might find you through Google, right? Usually you go through SEO a lot of the time in that case. So what have you guys, and okay, that's great. Obviously, to put your…

Jeffrey Riley21:39yeah, we do that too. Mm -hmm.

Kyrill21:47put your foot in a few different camps is great. I was actually curious though, how do you go more about relationship building with agencies specifically? Is there certain people you're constantly targeting or certain people that you're trying to build more long -term relationships with? What's your approach with that?

Jeffrey Riley22:02Man, in terms of like maintaining the relationship, sure, that's great. Like it's just follow up emails. Hey guys, like, how's it going? How did that video do for you? Like, how was the reception? You know, that's all easy stuff. Just like, hey, you know, how's it going? If you guys have anything coming up, you know, we'd love to, we'd love a chance to bid on it and work together. We really enjoyed working with you. Yeah, that's, that's the easy part. And.

Jeffrey Riley24:06finding my own connections and agencies but the process is kind of the same you know it's looking them up getting on Google you know marketing agencies Denver marketing agencies where you guys Quebec you know so Ontario yeah so watch out yeah we're coming for your marketing agencies

Dario24:24No. Ontario.

Kyrill24:25Hahaha!

Dario24:31Ha ha.

Jeffrey Riley24:32You should have just told me Quebec then you wouldn't have to worry about me. Yeah. But no, yeah, yeah. So you look them up and you just… We've done everything from just doing the contact us now forms to literally like secret agent work of typing in their names with the email and waiting for Google to show you their picture. Yeah.

Dario24:36Hahaha!

Kyrill24:37Yeah, yeah, maybe.

Dario24:59tell you if it… yeah.

Jeffrey Riley25:01So like we've tried everything under the sun to like try to get through these people and it's just like, hey guys, like we're Noble Bites Productions. Here's some work that we've done. We would love an opportunity to bid on your next project or your next commercial, right? And most of the time they don't respond, but all you can do is just keep trying because you're not gonna get it if you don't try, so.

Kyrill25:01Yeah.

Kyrill25:25out of all the times you've applied, yeah, I was gonna say like with cold sales, it really is a numbers game. So have you found, like if you've continually doing it, you must have had some decent success though through that, right?

Dario25:25Yeah, it's cold sales.

Jeffrey Riley25:38Dario (25:38.8) PENSCURL it's for like every every hundred leads you got one right so

Kyrill25:44Well, that's what I'm asking. Like some people it works, some people it doesn't. Some people a little bit more so than others. It really depends, but I'm just curious.

Dario25:52This is why I prefer direct to client because I feel like it's easier with the agencies. You're still going to be bidding on projects at the end of the day, right? Even if they have their roster of three companies they go through, you're still competing for the same thing. Versus if you have direct to client, as long as they're happy with you, they're going to keep using you. It's a long term thing.

Jeffrey Riley26:14Well, why not both?

Jeffrey Riley26:18Yeah, but why not both? Why not both?

Dario26:20Both, I think is great as well. I think if you can dedicate enough time to doing both. I mean, if you're running a business basically like, is this worth my time? Like if I close this, will it make sense financially, right? So if that calculation works, then yeah, like you, I mean, you got to test out every avenue anyways, right? When you're running a business like SEO ads, cold outreach, you got to do everything.

Jeffrey Riley26:41Yeah.

Jeffrey Riley26:46Mm -hmm. Yeah, man, I would say it does. Sorry, I just cut you out.

Kyrill26:51And it's interesting you mention about how like there's the cool club, you know, of like the few agencies that work with the same group of people all the time. And, you know, it kind of makes sense because, you know, once you've worked with certain people and you understand each other's flow, it's a lot easier to go through processes with new projects, new clients, new leads, and you all understand how you all work together, right? It's like looking at other production companies, like when potentially we were freelancing back in the day, you know, like they're…

Jeffrey Riley27:08Mm -hmm.

Kyrill27:19are certain companies that only work with their guys. They might occasionally come to you if everyone's busy and then that's how you kind of get your foot in the door. Like I find usually breaking into new networks usually comes from those situations when the regular people are all busy but the work is still coming in and they need to get that filled somewhere. Getting that first project done with someone new is always a good thing because then that opens up the pool a little bit. It's like how we are trying to test out new editors.

Jeffrey Riley28:21Yeah, totally. And you're absolutely right. And I hope that that's like the experience that we have with our agencies. And I would say hit or miss, you know. But yeah, definitely not knocking that.

Dario29:02There's actually a lot of great companies in Denver. Like when I was making my list for outreach, I was like, my God, there's like 15 companies on this list, which is pretty high compared to a lot of the other cities I was going through.

Jeffrey Riley29:12Yeah.

Dario29:53I feel like you'll get those opportunities, but I feel like the problem is you need the portfolio to be able to get those opportunities, right? But now the problem becomes how do I get that portfolio, right? Because you need the agencies to take a chance on you to be able to get, so that's the tricky part.

Kyrill29:55Yeah.

Jeffrey Riley30:05Yeah.

Kyrill30:07Yeah.

Kyrill30:17Let's hear it.

Dario30:18Let's get ready.

Kyrill30:22Hot take.

Dario30:23I think I do have sound effects here, so.

Kyrill30:29Love it.

Kyrill30:33It's like the pre -made riverside ones though.

Jeffrey Riley30:36Hell yeah, hit me with it. No.

Dario30:36Really there was a drumroll effect. I can do live. Hold on. Hold on. There's live

Kyrill30:39No, no, I didn't hear anything, no. Nope, nope.

Jeffrey Riley30:41haha!

Kyrill30:47There you go.

Dario30:48Alright, hot take number one.

Jeffrey Riley30:51Boom, hot take. So.

Jeffrey Riley30:57My hot take is if you're, if you know that there's a certain type of work that you want to get, whether that's commercials or whether that's like, maybe it's sports, maybe you love like, mountain biking, like that's it. That's a big industry out here for Colorado mountain biking, you know, obviously skiing, snowboarding, you know, that would be another example, right.

Kyrill33:05I completely agree. And you know, the funny thing is, is that I know why you say that as a, that it's a big hot take is because a lot of people in our industries, in our industry, when they hear the classic saying, you know, just do a spec ad, you know, get a portfolio of pieces and stuff like that. There's kind of like a negative connotation with that, where it's like people are saying that you should be doing work for free. And I think the best way to go about it is actually to reframe your thinking instead of.

Dario34:19I think he was saying, I think he was saying though like lower your prices but not not actually you guys also you guys are both just to clarify you guys are saying like do it on the arm basically I disagree with that

Jeffrey Riley34:23now.

Kyrill34:25No, no, no.

Jeffrey Riley34:29Yeah, no, I'm saying if they hit you up with we have a budget of X, I'm saying take budget of X and put it into the project. Yeah.

Kyrill34:30Yeah, that's what he's saying. Yeah.

Dario34:39so there's still money in… Yeah, okay, yeah, yeah, yeah.

Kyrill34:39Yeah. Okay.

Jeffrey Riley34:40Yeah, yeah, yeah. Now, and I kind of said two different things. So there was one where I mentioned you could do a spec job. And so that's the option where, well, no one's emailing me, even giving me the opportunity to take budget of X and put all of X into the budget. Okay, well then that's where you go, all right, well then maybe we'll do a spec ad. So Noble Bison has been fortunate that we have not needed to do a spec ad, but we have taken commercials where we've, you know, we've charged X budget. We knew what their budget was.

Dario34:48Yeah.

Jeffrey Riley35:10for the ad and we just put it all or at least 95 % of it right into the ad to make sure that we had all the grips we needed all the right cameras the right DP all that stuff because we know that we need to look legit and you guys were just saying about how steep the competition is out here so like if we're gonna play ball we gotta really like step it up and when we're trying to grow our portfolio grow our image grow all that stuff like for me that was like

Dario35:42Yeah, like, I like, yeah, that, I mean, that's, that's, I think that's a normal thing to do, right? I think doing work for that client for free, I would completely disagree with that, with that and Carol. Yeah. Yeah. Yeah.

Jeffrey Riley35:54No, I'm not saying do it for free. I'm saying take their budget and just so I'm technically working for free because I didn't get paid but my my whole G &E team got paid. My DP got paid, you know, we got an Alexa. We got cook anamorphics or whatever, right? Like, you know.

Kyrill35:58Mmm, okay.

Dario36:03Yeah, yeah.

Kyrill36:04Right.

Dario36:13That to me makes sense. Like I think if the client has no budget, then at that point I would rather go the spec ad route and create something myself. And then I would go back to them and say, you can get the same thing. This is how much it'll cost. Cause you already have the, yeah, we already have the video at that point. You already have the product to sell, right?

Kyrill36:14Yeah.

Kyrill36:34Yeah, like spec ads, you should do it for yourself, not so much for other companies if you're gonna go that route because then you have full creative control. That's the whole point of doing spec work is that you're letting your creativity go. You should never do pure spec work with clients unless like you're literally just starting out and you just like need to get like one video for like nothing or something, but like some kind of benefit, yeah.

Dario36:38Yeah.

Dario36:53There better be like a benefit, like you guys sign a deal where it's like, yeah, like there better be a benefit. It's like, okay, we'll do this one, but we like, if it's well received, do you get like, we're putting it in the contract right now. Like we get X amount of it, but I don't know. Like you might as well just do the spec ad on your own, have total freedom, creative control, and then pitch that to other companies. That's what I would do.

Kyrill37:15Like, like we did, like as an example, we did a project about like six years ago where it was like for this wind tunnel that we were working with and they wanted to create a promotional video for this wingsuit skydiver, right? Something that we were going to shoot over the course of three days. And we thought that this could be a great opportunity to kind of create more of a short documentary, which we wanted to get in our portfolio as well. And for, they gave us the budget that we had to work with. And then we said, okay, for this, we'll still do it.

Jeffrey Riley38:41I'm not sure how everyone else feels about it. I will say that Noble Bison doesn't have spillover work yet, so we have nothing to offer in that. I would be happy to hit up anyone in Denver and make that kind of deal, but…

Kyrill39:21Okay, yeah, like dude, yeah go there I'm pretty much all done on that one

Dario39:23Let's talk. Sorry, go ahead. No, go ahead.

Dario39:29I guess it wasn't a good question you're about to ask. I'm messing. Let's talk a bit about you and your partner. How do you guys split responsibilities?

Kyrill39:32It's all good.

Jeffrey Riley39:41Tim handles a lot of the logistics. So like call sheets, he handles like the first and maybe second interactions with potential clients. So it's kind of like, once we kind of know that this job's going through, then that's when I kind of step in and kind of get the remaining logistics and then we submit our official proposal and.

Dario40:05So he's like the sales guy basically.

Jeffrey Riley40:06Yeah, more or less. He does sales, but he does more than that too. So he's more than just a sales guy. Because he's on set too. You know, he helps out on set. He…

Dario40:37Alright, so what do you guys do for like the post end? Do you guys do that in house? Use freelancers?

Jeffrey Riley40:42It's all in house and you're looking at the house right now, Bubba. Yeah. Yeah.

Dario40:46my god.

Jeffrey Riley40:55Nice. Yeah, I hope to get there soon. Again, it's kind of like similar to what I was saying about, you know, we're just, we don't have the influx of work quite yet for that to make sense. I can handle it all. And also, like I said, like between Tim and I's split of responsibilities, like he takes a lot of the stuff that…

Dario40:58saved up a lot of time.

Kyrill41:11and

Jeffrey Riley41:22You know, like I have him there in my pocket to do that so that I can also take care of post. And then when the jobs start to get further along the line, then, then I can jump in and take on that job and then finish the one before it. And it's just this like continuous cycle of, you know, close one out, bring one in.

Kyrill41:42Have you actually, have you had the chance or the opportunity to actually bring on an editor just to kind of test the waters a little bit? Sorry, build some relationship. Sorry, one second.

Dario41:50Yo, clear your throat, you sound like a dying man. That's a new voiceover option for us.

Jeffrey Riley41:53I liked it.

Jeffrey Riley41:59Yeah.

Kyrill42:00It's the new voiceover that I'm going to pitch for the next video. But like, have you had the opportunity to test it out with any new, any editors before, or have you just strictly stuck to the two of you?

Jeffrey Riley42:13We've used an editor a few times. And it's been nice for sure. Yeah. We.

Dario42:23Dude, it's gonna free up so much of your time, like.

Jeffrey Riley42:26Totally. I agree. I'd love to. But man, like we got bills to pay, bro. Like I don't know what to tell you, man. You want it more than I do. Tim wants it more than I do. I'm like, guys, like I'm good. Like I've been editing for a long time. Like I'm, I'm efficient. And also like, and I know Daria, you and I kind of talked about this, but like there's, there's an element of like my creative fingerprint, like is also in the edit and.

Dario42:33Yeah.

Kyrill42:36we get it.

Jeffrey Riley42:54Like obviously, you know, a good editor can match that or like learn that pretty quickly. But, you know, that's another thing that gives me a little bit of a.

Dario43:27Please

Kyrill43:31Haha.

Dario43:34I wonder what a good economy a good economy

Kyrill43:35yeah, we're in.

Jeffrey Riley43:37Do you have Oreos?

Kyrill43:39Do we have Oreos? I love that question. I love that question. Maybe we should send you, or was it, is it the US or us, Kinder Eggs? Was it Kinder Eggs?

Dario43:45Kyrill, that, no, no, no, no, no, no, no, no, no,

Jeffrey Riley43:47Kinder eggs, I love Kinder eggs, yeah.

Kyrill43:53a Tennessee whiskey. Yeah, I went to Nashville about two years ago and I brought back this peanut butter whiskey from Tennessee Brewworks or something, I think it was called. And like, it was like something completely new. But I remember when we were there, my fiance and I, we were trying all these different ones, but the craziest one I tried was a watermelon one. It was like a watermelon whiskey and it was like drinking a Jolly Rancher. It was…

Jeffrey Riley44:04Mm -hmm. I bet that was good, yeah.

Dario44:06So good.

Jeffrey Riley44:17Kyrill (44:21.45) really good, but very dangerous I found. It's sound like, trust me, it's a good, it's good to have like a sip maybe just to try it. I wouldn't buy a whole bottle of that though. But the peanut butter one, that one was really good. I tried to find, I started to notice some peanut butter whiskeys that they had here in Canada, but I'm like, this is not the same. It was, there was one called Nut Bar and I'm like, no, this is not.

Jeffrey Riley44:22That sounds terrible. I hate everything about that. But I'm happy you liked it.

Dario44:23Heheheheh

Jeffrey Riley44:31Mm -hmm. No, yeah. That sounds good.

Dario44:35The peanut butter one was amazing.

Dario44:43It's not the same. Yeah.

Jeffrey Riley44:48Mm -hmm. Nut bar.

Kyrill44:49Just the name alone does not sound appetizing at all. But,

Dario44:53On the editor front, I think maybe you've been a little slow to do that because I guess you really like it because everyone else that we know that we've talked about, the first thing they do is bring on freelance editors to at least take that load off their end because I guess we don't like to edit as much as you like to edit. You must love it. Everyone we know hates it. It sounds like you love it, man.

Kyrill45:12Well, Dario, I know why.

Jeffrey Riley45:13You can shut your mouth, Dario. I do not like editing. It's the worst. It's terrible.

Kyrill45:20I mean, the difference…

Jeffrey Riley45:24Yeah, man, you know what? I love editing. It's awesome.

Kyrill45:26It's a love hate thing for him. But I mean also he works on, he's also working on more project, most of his projects are a little bit more creative in that sense where sometimes a lot of, like we have a lot of corporate work that comes through RN and it's a lot of very straightforward kind of simple videos sometimes, you know like quarterly reports, AGMs or simple corporate promotional videos which you can be creative sometimes with that but the problem is it does take a lot of time.

Dario45:27You

Dario45:44Yeah.

Jeffrey Riley45:46Mm -hmm.

Kyrill45:56And funny enough, it's actually good to sometimes delegate it to the editors because then they're handling like maybe like one or two projects. And then if like another project comes through, then you can kind of handle that. Like I'm like the last defense for editing for the business, right? That way, if like something last minute comes or something a little bit more urgent that needs help, like I can, I can jump on board for that. Meanwhile, we have certain editors working on projects that, you know, we'll take time and then we know that it's still happening while we're.

Jeffrey Riley46:05Mm -hmm.

Jeffrey Riley46:24Yeah.

Kyrill46:25working on these other ones. But, but, or if it's, yeah.

Dario46:26Or if it's very basic, like sometimes if it's so basic, I'm like, here, let's just do it in house, it's not worth sending it out.

Jeffrey Riley46:30Yeah. Yeah. Well, yeah. Well, I guess I'm like, okay. So two things. Well, one is like, it depends on the scope of the job. Like if it's something basic like that and you, let's say you have a, just to make it easy, you have a $10 ,000 budget for that. Right. And you know, like, okay, well the company can, can recoup five of that. And then we can throw a three on an editor and.

Kyrill46:32Yeah, if it's something faster.

Jeffrey Riley46:57whatever you've got the remaining two for any unforeseen expenses, right? So like that's easy. But like if you're doing something where you have crew and you've got 10 ,000, well now I need like four grand for crew and equipment and all that, you know, like, so those margins get real thin. And with there being so much competition out here, it's really easy to be underbid. So I don't want to sacrifice the quality of our image just so that I.

Dario47:37Mm -hmm.

Jeffrey Riley48:01really keep our accounts healthy and, you know, safe or rainy day or whatever. So it's just this like really tough dance that we do. If we had more consistent work coming through the door, then it wouldn't be so hard to make that sacrifice. But right now we're just not like, we're so close, but we're not quite there. But what I will say that you'll be happy to hear is we've done a few events this year and God, there's nothing I hate more than an event like shooting.

Dario48:32Really? I love it, it's so easy.

Jeffrey Riley48:38Okay.

Kyrill48:39You just get Yeah Jeffrey go Tell us more like what is it about events specifically that you don't that you don't like?

Dario48:46Hahaha.

Dario48:50You

Jeffrey Riley48:55Everything? What do you like? What do you like about shitting in an event? You like being treated like sh – You like being treated like crap by CEO douchebags? Like you like that?

Dario48:57I know what he doesn't like. I know what you don't like. I know what you don't like about it. It's not creative.

Dario49:08I've never had that issue actually. Really?

Jeffrey Riley49:10man, almost every single time. Maybe I'm just like a disagreeable person and people don't like me. I don't know. But yeah, we just did one and I felt like I was like, they kicked us in the ass, man. It was brutal. It was rough. And like the organization just isn't there. They want everything. It's also the land of scope creep. Like, hey, we signed this contract for these things.

Kyrill49:10We haven't had that issue.

Kyrill49:18You

Dario49:23Really?

Dario49:31Yeah, I will agree on that.

Jeffrey Riley49:34You know, but like, can you guys come get this shot or can you have your photographer do a million headshots of our entire team? You know, like it's just, it's scope creep everywhere you look and it puts you in the position, in a, in a really terrible position because if I say something, now I'm a dick. Now, like maybe they don't want to work with us or like I damaged the relationship. You know, like it really, there's just like a lot of.

Dario50:27He's shooting the wrong stuff. Someone hurt him, man. So we…

Jeffrey Riley50:30these are the events we get, baby. Yeah, these are the events we get, dude. Maybe they play cornhole, you know, like I can't tell you. dude, cornhole is you have this little sandbag and you toss it usually underhand across the way to a little platform that's like slanted. It's got a hole. Yeah. So, yeah, like that's that's the event shooting that we get at least, and it sucks.

Kyrill50:33man.

Dario50:38with cornhole.

Dario50:49yeah, I played that, yeah.

Kyrill50:51Yeah, yeah you know that.

Jeffrey Riley50:59so the whole point was not to get in a battle about whether events suck or don't suck, which they do, was to just tell you that in terms of that work that we take now, I've like, we're at the point now where I'm like, all right, Tim, I'm not shooting these and I'm not editing these. Like we, we're going to charge more and we're just going to hire out and that's going to be the end of it. So that's.

Dario51:07I love them for the record.

Dario51:21Man, for me, I'm the total opposite, because for me, they're so easy to film, and they're done so much faster than regular videos, so we get our money so much sooner. I will agree with you with the scope creep, because we do experience that, and we do have a little bit of leeway for that, but then I kind of don't mind it, because once it gets past the leeway point…

Jeffrey Riley52:10Mm -hmm.

Jeffrey Riley52:15Mm -hmm.

Dario52:15That's like, I think if maybe you change your wording with that, it might help out a bit.

Kyrill52:23They understand costs are also associated with things and also don't be afraid to say like, it's like, yeah, we could definitely help you with that. Like to do this extra video or the service will cost this much more because we have to bring, you don't even really have to explain it. They will understand, but yeah.

Dario52:35You don't have to explain it, but like when you're doing this stuff, like you can do anything. There's just a price tag attached to it. So if they're cool with the price tag, then green light it. I always put the Dionysus on them to go forward with it. It's like, I can do it. It's going to cost as much extra. Do you want to do it?

Jeffrey Riley52:43Totally. Yeah.

Jeffrey Riley52:49Yeah.

Dario52:56and you got pushback on that.

Jeffrey Riley53:19just all the different ways that can be taken. And that's like where we get a little nervous, because we don't wanna rock the boat in any unnecessary way. So.

Dario53:29Well, I mean, look, if you go buy a car and you want to start as, OK, you're selling a car, for example, right? And they start to like they want add ons. They got to pay extra for it, right? Like, it's not like a weird thing like that. That for you should be like fantastic. I get a bigger cut now. No.

Jeffrey Riley53:46Yeah, but they already signed a contract. Like they already did, like the job has already gone through, right? Like we're… True, but why couldn't we have communicated that better prior to it? Like, is that on me? Like, is that on us for not like, you know what I mean? I understand what I'm saying. I guess I'm just kind of, I'm like being annoying and playing the devil's advocate right now.

Dario53:51Yeah, but not for everything that they wanted, right? Like…

Dario54:04No, it's just normal though.

Kyrill54:04Look, with…

Kyrill54:08No, no, no, this is a good thing to kind of discuss actually because I mean, things change like with a lot of like companies over time, because sometimes new ideas come up, things get adjusted and then, you know, that's why Dario was saying sometimes it's good for that because then if they really want something and they know it's gonna cost more, they're gonna find the budget for it. A lot of these events, they're already spending 100 ,000, 200 ,000, 300 ,000 on…

Dario54:09That's fine.

Dario54:29Yeah.

Kyrill54:35on the event itself and if it's something that's really important and they need, they will pay for it. Dario did mention there is sometimes little leeway, like for example, if the video you paid for was like an event video that was like a minute or like two minutes or so, but it ends up being like two minutes 15, two minutes 30, just a little bit extra. It's like that's a little bit of leeway, you know, in the edit or something, not a big deal. Like.

Dario54:56Or leeway like, you know, like that you were supposed to stay till like six and they need you till eight. It's like, it's fine. Like stuff like that is fine. But upselling is like, upselling is the best part about like projects, you know?

Kyrill55:04Yeah.

Jeffrey Riley55:08Sweet. All right, well, we'll hire you for our events, Daria. Sounds like you're the event shark that we need on our team.

Dario55:16Sure, as long as I get my cut.

Kyrill55:16It's also a mindset thing. It's also like an approach thing, right? Like if they're coming to you with the scope creep, you know, and then, you know, if you just kind of are nonchalant about it and say like, yeah, that's not a problem, you know, this is just how much it'll cost extra or anything like that, you know, and be very direct and straight with it, there usually is not gonna be an issue. Like, I think it's like, if you try to go from the approach of like,

Jeffrey Riley55:18No.

Kyrill55:42you know, like wasn't what we talked about, you know, this might have to cost like this, you know, it's kind of like.

Dario55:46Upselling upselling is like something you could do it It's the best part like even when you're doing like a regular project like you're talking about your commercials like let's say you sign them on for 10 G's or whatever like after they're signed on and you're going through the whole pre -production process that's another like stage where you can add more cost to their budget right like okay you guys in fact, you know, we then factor in like an extra like a studio rent so that's gonna be like a thousand bucks and then you know, like I

Jeffrey Riley55:57Yeah.

Dario56:14We have all these people here, but we don't have like a makeup artist, you know, like we're already spending this much. Why not just spend like 500 bucks extra out of makeup artists in there? Like there's something like different points where you can add more things to it. Like it's not, I don't see it usually as being like a bad thing because you know, like, we initially agreed on this. There's like, yeah, we agreed on this. And then there's optionals like, and now we're at the stage where we can do the optionals shopping, right? Like.

Jeffrey Riley56:20Yeah.

Jeffrey Riley56:24Yeah.

Jeffrey Riley56:36I see ya.

Kyrill56:38Yeah, it's not meant to be predatory. It's not meant to be predatory or anything like that. It's just like, because like in a lot of the time things change in pre -production, new ideas come up and like maybe like what you guys are talking about in the initial stages, it's like, this is what we're thinking about doing. And then the client might say like, can we do it in this type of setting instead of that type of setting? It's like, well, we didn't talk about it, but if we want to do something like that, it'll require this. And because you want to shoot it like this, we need to hire this type of person as well. And then you kind of just…

Dario56:58Yeah.

Jeffrey Riley56:58Yeah, totally.

Kyrill57:05present it to them. Stuff changes all the time. The idea is not to be afraid of change, just kind of embrace it and then just show. It's like, yeah, be very open with the clients and it could be different like that. It could obviously maybe be a little different also when you're working with agencies because they might have a very specific budget that they've set and then figure out how to work with it with the limitations. Obviously there are some situations like that where there's a hard budget, can't go over it.

Jeffrey Riley57:59So yeah, well, I have some thoughts and I'm trying to decide if it's worth like just letting the conversation move on to the next topic or if I should get in here and get dirty and put my boxing mitts on. No, I'm going to.

Dario57:59He doesn't agree.

Dario58:13It's up to you.

Kyrill58:14Go, it's up to you. Go for it.

Jeffrey Riley58:16Yeah, no. So, so I totally agree with you on the event stuff. So like if you're at an event and that ha and those things happen. And like I said, we have done that. We just did that. We charged them for overtime. We charged them this and that. So like the point I was, I guess making was I just don't like the position that it puts me in. It makes me feel weird. Maybe that's why I have Tim. now in terms of like, you guys, you guys keep saying agencies, but we do direct client work too, man.

Kyrill58:39Fair enough.

Jeffrey Riley58:45In terms of direct client, we've got laps productions wants us to do a $15 ,000 video and it's the way I view it it is my responsibility as the professional to account for all of those costs if there's a hair and makeup person Or a location charge that was not put on that estimate like that sucks. I failed I failed my job like I'm sorry, but like I'm that some of that wording maybe was like just the example that you gave just threw me on that one, but

Dario59:15To clarify, like we do put that in the RFP as optionals. So we say like, based on your budget, like, we like, cause we give that we'd like to give them option, like several estimates and say, you know.

Jeffrey Riley59:22Yeah. Hmm.

Kyrill59:34Yeah, we're not talking about stuff out of left field. Like it's never, like we agree with you that you have a responsibility to try to keep everything within that budget based on what is being discussed. It's like, we just let them know, it's like there's so many different ways we can go about it. We could do it like this, like this, like this, but if you wanna aim to do it within this budget, this is what you can get for it. And then as we kind of dig into it, they might realize like, maybe that other approach might've been a little bit better. Let's go with that one instead. You know, that's the approach.

Dario59:37Yeah, yeah.

Jeffrey Riley59:37Mm.

Jeffrey Riley59:43Mm -hmm.

Jeffrey Riley59:49Mm -hmm.

Dario01:00:01Yeah, because our pricing is very transparent. It's on our site and everything. So they're free to check it out. And then we just let them know. It's like, yeah, based on your budget, this is what you can get. If you want to push a little bit more, this is estimate too. And then if you want to go all out, here's the premium version. And then again, depending on what they choose, we bring it up again during pre -production. It's like, hey, do you still interested in that or no? It usually depends. For us, we like to…

Jeffrey Riley01:00:35Mm -hmm.

Kyrill01:00:48Don't worry, no boxing here. We're on the same team here. No, I like this though. I like trying to kind of like discuss these ideas a little bit more and just like argue one side versus the other.

Jeffrey Riley01:00:49Sweet.

Dario01:00:49Yeah.

Dario01:00:58You know what I wanted to touch on is because you have a lot of like good competition like how do you How do you navigate around that because if it's like I feel like it's different if it's like, okay, there's Like depending on what your market positioning is you got like maybe two other competitors and you kind of know what their USPs are like maybe one of them like low balls, but the quality is not there versus you like you're in the middle, but your qualities get like

Jeffrey Riley01:01:38Yeah. It's tough, man. And I try not to think about it. Honestly, we just we put in the bid that we think is best for that project and hope that, you know, the other companies are around the same price. It's really nice when you know the budget. we've got a budget of.

Jeffrey Riley01:03:13And you just hope that the clients will choose based on the quality of the work and like the company themselves Maybe maybe the way they felt talking to you Which to run it back to Tim shout out to him. He's so good at that He's he is way nicer than I am way friendlier than I am So he is really great at like getting the clients in the door and making them feel really good and and and that's awesome So that's that's his strength

Kyrill01:03:53Yeah, I was gonna ask like, since you're bidding a lot of the time with a lot of these same companies and in terms of competition, like how extensive is your bidding process in terms of like what you propose? Like, do you propose like at least a little bit of creative with the budget in mind or just simply like, this is what we're aiming to create. This is the creative that we will provide. Or do you just go all out on a creative based on that and just kind of present that? Like what have you found has like been most successful for you?

Jeffrey Riley01:04:25Hmm. So like I said, I mean when it comes to agencies and like a broadcast ad in general, there's really not a whole lot of creative to be done. It's already done. They have storyboards. Now the creative will come with a…

Dario01:05:42Do you have like calls with them just to like clarify things? Yeah? Yeah. Yeah.

Jeffrey Riley01:05:45We try to, doesn't always happen, but we always do. Yeah, and in fact, we, like I was saying earlier, like Tim will.

Kyrill01:06:20Yeah, and the other good thing when you do that is you're asking them questions and things that probably they haven't thought of or other companies haven't thought of asking them either. And that's a good way sometimes to stand out.

Jeffrey Riley01:06:30We get that, we get that feedback a lot actually that we, we go, yeah, that we go above and beyond the other companies in town to, to take good care of all of the details and the planning. And so that's, that's like our claim to fame right now, or at least for us is like our, our planning and our producing and everything is like really to the point. Yeah, I'm a type a personality. So like,

Kyrill01:06:36Yeah, and then you're doing it right.

Dario01:06:53of detail.

Jeffrey Riley01:06:57I'm like not okay with like chaotic like that kind of stuff. Like I want everything to be super accounted for. So.

Dario01:07:05We used to have like a more extensive sales process and then this year we just simplified it. So like we just do that one intro call and then by the end of it, if I have enough information, I'm like Tim, if I have enough surface level information, we just send out the proposal and just close it. Like we've turned more into like strike while the iron's hot type.

Jeffrey Riley01:07:24Yeah, and that makes sense for what I'm assuming your the main body of your work is where it's like corporate stuff. You kind of know what it is. There's not really anything too crazy to talk about. So.

Dario01:07:33Mm -hmm.

Jeffrey Riley01:07:38yeah, we, we got an inquiry like a couple of weeks ago and it's like this job that sounds awesome. And Tim was telling me about it. And it's like, I can't put a bid in because I don't know enough about what they're trying to do. It's not a interview. It's not a corporate thing. It's like, they're talking about commercial stuff. They're talking about like sports and like motorcycle, like, you know, all this, all these things. And it's like, well, I need to know more. And I've had, unfortunately I've had a hard time getting, getting that person on the phone.

Kyrill01:08:04Yeah.

Jeffrey Riley01:08:08So that's been kind of a bummer because it sounded like it was going to be sick. But I can't, I can't send them a proposal because I don't really know what, what they want to do. So again, like everything else, it just depends. And I'm with you on those kinds of jobs. Yeah, we, we do the same thing. And sometimes I don't even talk to them like that. Like Tim can handle it. We send it in just like you said, strike when the iron's hot. But there are other jobs where they're more creative, more involved. There's going to be G and E on set. There's going to be specific camera moves. There's going to be.

Kyrill01:08:15Yeah.

Jeffrey Riley01:08:38to be like we want to be really specific about everything and that is more than just one phone call for us.

Kyrill01:08:45Yeah. A lot of the time, like, Dario handles a lot of those, calls as well, like you mentioned. And if it's pretty straightforward and he knows what I'm going to say with it as well, he just handles that. But if it's something that's going to be a little bit more intensive or creative, like in terms of the creative side of things, that's when I will like go over it with him and see like, this is what we still need to figure out. This is what we need to figure out. And then we can kind of present it based on that because yeah, like sometimes if a, if a lead comes through with such vague, ideas.

Dario01:09:23You'd be surprised, Carol. You'd be surprised.

Jeffrey Riley01:09:33Mm -hmm.

Jeffrey Riley01:09:39Mm -hmm.

Jeffrey Riley01:09:42Yeah, we're with you. Yeah, yeah. We've experienced that as well.

Kyrill01:09:53So maybe in those situations where it's like you pitch something based on those initial call ideas, it's like, okay, that's what we're doing. And then like later when you get into other aspects, it's like, now they wanna do more, you know? And then it's like, okay, so now that might be a situation where it works.

Dario01:10:06Honestly, I honestly find that like that first contact email they send like to the contact form. It's like 70 % of the time after I booked the intro call with them, like it's completely different from what they sent me on the contact form. So I always like kind of look at it and go, it's probably something else.

Jeffrey Riley01:10:23Yep.

Jeffrey Riley01:10:27Mm -hmm. In fact, that's actually become one of my like opening lines where I'll say, okay, so, you know, Tim let me know X, Y, and Z. Is that still true or have things changed now? Like literally that's become part of my vernacular because of that. That happens so much.

Dario01:10:41Yeah.

Dario01:10:45Yeah, I'll go through the details with them on the call and then you know, tell me a bit about your company. What do you guys do? What do you do at this place? And then details for the videos.

Jeffrey Riley01:10:57Sick.

Dario01:10:58yeah. Cool.

Kyrill01:11:00I think we really unpacked the sales process here and even like how to incorporate the creative elements. So that's great. I think we're already like a little bit past the one hour mark, but did you have any other like questions that you or topics that you wanted to kind of like focus or ask us?

Jeffrey Riley01:11:19Well, I know we had some back and forth at the beginning of the conversation about your approach to acquiring the type of work that you want to produce. And my best bud, Daria, over there, believe it or not, seems like we disagreed a little bit. So he…

Dario01:11:38This course is good.

Jeffrey Riley01:11:41So you had mentioned that you didn't like and correct me if I'm wrong, because I might be misremembering that was like an hour ago now. But I think you were saying that you liked doing the, you preferred the spec work because you have all the creative control and you can make a product that you really want to make, right? As opposed to getting the job for X budget and then putting X budget into the job. Am I correct in remembering that?

Dario01:11:58Mm -hmm.

Kyrill01:12:06No, no, no, I…

Dario01:12:07No, I miss on no, because I think you'll misunderstood you. And then I was I was against what you'll misunderstood. So because Carol was under the impression of like if the client doesn't have any budget, you approach the client and do it on the.

Jeffrey Riley01:12:10Okay, gotcha.

Kyrill01:12:17Yeah.

Jeffrey Riley01:12:21Okay. Yeah, no, this was after that though, cause you had said like you prefer, you would prefer to still go the spec route because you can do, you can have all of the creative control, right?

Dario01:12:32If the client has no money. Yeah.

Kyrill01:12:32No, no, we're –

Jeffrey Riley01:12:34okay, okay, gotcha. Okay. Okay. I'm with you. Well, just for the sake of saying it, I guess my like opposing view to that would be as opposed to making a spec work. Like when you are able to take that budget and put it into, it's not just, not just the video that you're getting, but you're also getting that, that client and the…

Dario01:13:04Mm -hmm.

Dario01:13:25Yeah, we've had situations in the past where like, even recently, like for example, there's this e -commerce project we're pitching on, right? Or no, I think there's something we're pitching on. I think it's e -commerce. And I remember telling Kierl, I'm like, this is kind of their budget. Like, it's not a lot, but I was telling him, I was like, we really don't have these types of videos in our portfolio. And during my sales pitches, it's something that would really help. So it's like, we'll take less of a…

Kyrill01:13:26Yeah, no, we agree.

Dario01:13:55less of a profit on it, but at least we can boost our portfolio with it. So we're totally open to stuff like that. Like it makes a lot of sense, unless it's like extremely low budget to the point where it's like, no, this is going to cost us money to make.

Jeffrey Riley01:14:02Sweet.

Jeffrey Riley01:14:07Sweet, sweet, we're back to agreeing, I love it. This is good.

Kyrill01:14:08Yeah, yeah, it's, a lot of the time it's like, if we can keep it where like the thing that the most, that these kind of like new projects can cost us is mostly just time, we're very open to taking those on. Like when I had that also that example before where it was supposed to be a promotional video that was like five minutes and then we pitched it as like a short documentary that was like 12 to 15 minutes, the only thing that really cost us was time on that aspect. But it's like,

Dario01:14:09Yeah, we've come full circle.

Kyrill01:14:36if it's something where we have to start hiring and paying other people to come in to do it, it can be, it would have to be a really good project for us to do something like that. And a lot of the times Dario mentioned, sometimes he says like, hey, this lead came through, this is their budget, this is what they're thinking about doing. The cool thing is they wanna do it like this. We don't have that in our portfolio, it would really be helpful. Do you think you can make it work? And I'm like, yes, let's figure out a way to make it work within that budget and.

Dario01:14:39Yeah. Yeah.

Jeffrey Riley01:14:57Mm -hmm. Mm -hmm.

Kyrill01:15:04Even sometimes that changes too. Like I remember we had an initial call with them where they wanted to do only like five or six videos. And then all of a sudden they started saying, hey, can we prepay for 25 videos? We're like, wait, what?

Dario01:15:13Yeah, it was, that's actually the, that e -commerce one. Yeah, it's that e -commerce one.

Jeffrey Riley01:15:14Wow, that's amazing. Well that's why you can afford an editor. He jerks. You're getting bulk 25 video projects like duh.

Kyrill01:15:20Hahaha!

Dario01:15:24It's funny, they're like, can we, they used a word of wording that we hadn't experienced yet. They're like, can we get, no, it was credit. Do you guys have a credit system? And I was like, I have no idea what you mean by that. And basically they wanted to pay in advance because their quarterly year end is like, end of June or something. So they wanted to just clear out their budget so that when it renews in July.

Kyrill01:15:31prepay the credit system. Yeah, credit system. Yeah. Yeah. We're like, what does that mean? Credit system. I.

Jeffrey Riley01:15:43Mm -hmm. Yeah. Yep.

Kyrill01:15:47End of June, yeah.

Jeffrey Riley01:15:49Mm -hmm. Yeah. Right.

Dario01:15:52they have a fresh new budget and then they could just use the credits from that for the, I was like, I was like, hey, if it's green, I'll take it.

Jeffrey Riley01:15:57Yeah, yeah.

Kyrill01:15:59As soon as they said the credit system, Dario was confused, but I got excited. I'm like, yes, yes, we can do that. Because I knew exactly what they meant.

Jeffrey Riley01:16:05What what APR did you give them? Yeah, yeah, we've got a 9 % interest rate on that credit. Yeah. Yeah, that's funny.

Dario01:16:05I had no idea what they were talking about. APR, yeah that's jokes, yeah we should have. Red tag event right?

Kyrill01:16:1850 % 50 % off

Dario01:16:21Hehehehe

Kyrill01:16:23But yeah, but that's an example of where we're looking for different opportunities. Because also sometimes you never know where those opportunities can lead, right? It's a starting.

Dario01:16:33That project is confusing the hell out of me. I haven't sent out the proposal yet because they want these e -commerce videos, but they're also open to like, like more stuff like like their website landing page video needs to be updated. So I don't even know how to pitch it. It's like, okay, so do we just like, there's so many options with this pot of money. And then there's also the budgets getting renewed and things. So like, I don't know what they want to do. I'm so confused.

Jeffrey Riley01:16:51Mm -hmm.

Jeffrey Riley01:16:54Mm -hmm.

Jeffrey Riley01:17:00Yeah.

Kyrill01:17:03I think they're still kind of figuring it out, but like they just want to start with the e -commerce videos and then the other stuff was kind of like some ideas that we pitched in the meeting. Like sometimes when we're on these calls, we like to throw some ideas at them to get them thinking about other things. And then sometimes they're like, yeah, we didn't think about that. Let's look into that.

Dario01:17:16Yeah.

Jeffrey Riley01:17:40Yeah. Yeah.

Kyrill01:17:43It was funny. But anyways, Jeffrey, thank you so much for jumping on the show with us. And we appreciate you sharing and also giving some pushback. That's one thing I'm always telling Darren, I wanna get a little more pushback on some of these episodes. Let's get, I love it. Well, we'll bring you on for, maybe we'll bring you back for a more topic specific video in the future. Like maybe do like debates about the industry and we'll see what's good. But.

Jeffrey Riley01:17:56I'm your guy man. I'm here. I'm here to talk shit and get dirty. Let's go.

Kyrill01:18:12You know, one question we haven't asked many of our guests lately is like, what was the reasoning behind the name of your company?

Jeffrey Riley01:18:21Mmm. Yeah, so noble bison. Okay, so the first part of it is I I have an affinity for just like naming things after animals You know, I animals are just awesome and it also promotes like

Dario01:19:44Hmm.

Jeffrey Riley01:20:04Like it's gonna be stuck with you. So like, you know, just remember, you know What pissed you off back in the day when you were contracting and and don't be like that and be better?

Dario01:20:15Why bison? Why the bison animal?

Jeffrey Riley01:20:16bison, yeah. So I liked bison because I feel like the bison is a really good representation of the West. You know, we have a lot of bison out this way and we're a Colorado company and it just felt like very Colorado. So yeah, there you go. The noble bison was born. Yeah. Hell yeah, dude. Yeah.

Dario01:20:36Nice.

Kyrill01:20:36Representing the Wild West. Love it.

Dario01:20:39Okay, so for people if they want to find you they just go to noblebisonproductions .com What's your socials?

Jeffrey Riley01:20:47That's right. Our Instagram is noblebisonproductions. I think that's all it is. Let me look.

Dario01:20:56So clearly you haven't posted on Instagram in a while.

Kyrill01:20:56Find them everywhere at that.

Jeffrey Riley01:20:59Hey, no, no, we have. I posted this year. Yeah, so it's just, it's just a Novel Bison Productions. Yeah, we almost won an award. We didn't win that award. Hidden Woods won that. Shout out to them if they ever listen to this. They are? All right, well, tell them I said, hey, well, actually, I don't know how well they know me. They kind of know me, but yeah, they won that award.

Kyrill01:21:02Hahaha!

Dario01:21:08Eight weeks ago. you got a finalist thing. Nice.

Kyrill01:21:14Soon soon.

Dario01:21:19They're coming on. They're coming on, I think, end of this week. Yeah.

Dario01:21:29I have an intro call with them on Thursday. Yeah, with Aiden.

Jeffrey Riley01:21:30Mmm. Yeah. You should start that intro call with like, so Noble Bison says you unfairly snuffed that award from them. Yeah. Yeah.

Dario01:21:39I'm sure that they'll hear this episode. Okay, so Noble Bison Productions on socials and yeah, based out of Denver, Colorado.

Kyrill01:21:39Yeah, yeah, that's good.

Kyrill01:21:46Yeah, maybe, yeah.

Jeffrey Riley01:21:48Yeah.

Kyrill01:21:54Amazing. Thank.

Dario01:22:06Nice. Alright, thanks Jeff.

Kyrill01:22:08Love it. Thanks, Jeffrey.

Jeffrey Riley01:22:08Right on. All right, sick. See you guys. all right. I'm.