GROWING While Maintaining QUALITY | Creatives Grab Coffee 47

Welcome to Creatives Grab Coffee, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions, the podcast that dives deep into the business side of video production. In our recent episode, we had an enlightening conversation with Ben, the founder of Edit Crew, a leading editing company specializing in high-volume, quick-turnaround post-production work. In this blog post, we’ll explore the key takeaways from our chat, highlighting the insights shared by Ben regarding Edit Crew’s growth, operations, and their unique approach to serving the video production industry.


  • 00:00 – Intro
  • 00:22 – Edit Crew’s background and structure
  • 06:15 – Planning for growth
  • 10:40 – FB advertising and cold outreach (eg. Linkedin, emails)
  • 15:25 – Strategising with SEO
  • 18:02 – Using ChatGPT for content creation workflow
  • 21:54 – Use caution when hiring companies to help with SEO
  • 25:09 – Difficulties with maintaining growth and quality
  • 28:46 – Fostering work culture remotely
  • 31:18– Finding and vetting talent globally
  • 35:51 – Rationale for working in the post-production niche
  • 42:36 – Revision process at Edit Crew
  • 48:19 – Using A.I. tools and the future of editing
  • 57:43 – Setting aside time for growth
  • 1:00:14 – Outro

Key Takeaways

Speed and Efficiency: The Backbone of Edit Crew’s Success in Video Production

At the heart of Edit Crew’s business model lies their unwavering commitment to speed and efficiency. As video production professionals know, time is of the essence in delivering high-quality work. Edit Crew excels in this aspect by offering standardized packages and streamlining their workflow, allowing clients to submit projects and receive edited videos promptly. Ben emphasized the importance of maintaining efficiency while ensuring exceptional craftsmanship, a winning formula that has propelled Edit Crew’s success in the video production space.

Building a Talented Editing Team for Video Production Excellence

During our discussion, Ben shed light on the factors Edit Crew considers when assembling their editing team. Alongside technical expertise and a keen eye for detail, meeting deadlines is a critical skill. By handpicking a team of skilled editors who share Edit Crew’s values and work ethic, the company consistently delivers exceptional results. Ben cautioned against falling for agencies that promise quick results without upholding quality standards or resorting to questionable SEO practices—a reminder of the importance of finding the right talent for video production success.

Navigating Scaling Challenges and Learning Opportunities in Video Production

Edit Crew’s journey to success has not been without its challenges. As the company experienced rapid growth, Ben shared insights into the obstacles they faced while maintaining quality during team expansion. They learned valuable lessons from periods of business decline, which ultimately contributed to Edit Crew’s resilience and continuous commitment to providing top-notch editing services for the video production industry.

Remote Work Culture and Collaborative Video Production

Edit Crew operates as a fully remote and distributed team. Our conversation with Ben highlighted the significance of fostering a strong company culture, even in a remote setting. They prioritize communication and connection among team members through various channels, including fun Slack channels and scheduled meetings. This emphasis on collaboration and teamwork has fostered a positive work environment and contributed to Edit Crew’s success in delivering outstanding video production results.

Embracing AI as a Complementary Tool in Video Production

Artificial Intelligence (AI) tools have made notable advancements in the editing realm. However, Ben stressed that Edit Crew views AI as a complementary tool rather than a replacement for human editors. They are exploring AI integration in specific areas such as subtitling and automating repetitive tasks. By harnessing the power of AI alongside human expertise, Edit Crew aims to enhance productivity and deliver even faster turnaround times, showcasing their commitment to innovation in the video production industry.

Carving Out Time for Business Growth in Video Production

In the fast-paced world of video production, business growth should never be an afterthought. Ben emphasized the importance of dedicating specific time each week to focus on reaching out to new clients and expanding the business. By actively seeking new opportunities, Edit Crew ensures a continuous flow of projects and sustains their growth trajectory in the competitive video production market.


Our engaging conversation with Ben from Edit Crew unveiled their unique approach to high-volume, quick-turnaround post-production work in the dynamic world of video production. By prioritizing speed, efficiency, and quality, Edit Crew has established itself as a leader in the industry. Their emphasis on building a talented editing team, fostering remote work culture, and embracing the potential of AI as a complementary tool in video production showcases their commitment to innovation and adaptability.

As listeners of “Creatives Grab Coffee,” this podcast episode provides valuable insights for video production professionals and entrepreneurs in the field. Edit Crew’s success story serves as an inspiration for scaling businesses, highlighting the importance of maintaining efficiency, assembling a skilled team, and carving out time for business growth.

Whether you’re a video production company or a freelance editor, Edit Crew’s experience offers practical lessons and actionable strategies for streamlining operations, delivering high-quality work, and embracing new technologies. By implementing these insights, you can enhance your own video production workflow, meet client demands more effectively, and position your business for sustainable growth.

Stay tuned to “Creatives Grab Coffee” for more episodes featuring industry experts, insightful discussions, and valuable tips for navigating the business side of video production. Remember, success in this ever-evolving field requires a balance of creativity, strategic thinking, and a solid understanding of the business landscape.

So, grab your favorite cup of coffee and tune in to “Creatives Grab Coffee” to stay ahead of the curve in the exciting world of video production.

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