Awards and recognition

Creative Risks and Rewards (ft. Savvy Productions) #93

podcast / April 21, 2025 / Awards and recognition, Niching down, Pricing and value, Scaling a video business, SEO and Google Ads

Savvy Productions’ Steve Smith on building an award-winning Utah studio: a niche in custom props and sets, leaving a 13-year job, building a studio from scratch, SEO over social ads, and using awards to keep clients.

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Using Humor, Employer Branding, and Client Acquisition (ft. Al Dente Entertainment) #89

podcast / March 24, 2025 / Awards and recognition, Lead generation, Niching down, Personal branding, Pricing and value

Al Dente Entertainment’s Peter Schels on making humor a niche in corporate video, the rise of employer branding in Germany, acquiring clients through relationships, value-based pricing, and using awards to grow.

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