Most people who start a video production company start because they love being behind the camera. Rob Weiss did the exact opposite.
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Discover how INDIRAP’s Julian Tillotson explains why video alone isn’t enough and how strategy, ROI, and client education drive growth.
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Innovate Media’s Ben Amos on leading with video strategy instead of production: his seven-element framework, paid strategy workshops, B2B vs B2C, and making a retainer model actually work.
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Sean Webster of Mac N’ Cheese Media on making video the core of marketing, winning legacy brands like ICEE, and cold outreach that actually works.
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Left Mind Media’s Jason Weitz breaks down filming a year of short-form content in two days: the batch system, ideation, pricing, and the client it actually fits.
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Julian Tillotson of INDIRAP on why distribution beats pretty pictures: the three content types, cold email at scale, and earning hundreds of five-star reviews.
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Stuart Edgeworth of CHUCK Media on how to strategize your niche: niche your marketing and landing pages, not the work you take on, plus referrals, first hires, and passion projects.
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Jake Barrett of BTV.UK on how social media is changing video: the rise of always-on content and UGC briefs, why TV spend is falling, and how his Birmingham production company launched a subscription brand to adapt.
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Dario and Kyrill break down the four red flags to watch for when a new lead approaches: vague goals, budget secrecy, gut-feeling alarms, and no video strategy.
#37 4 Red Flags with New Business Leads Read More »
