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4 RED FLAGS with NEW BUSINESS LEADS | Creatives Grab Coffee 37

#37 4 Red Flags with New Business Leads

podcast / February 2, 2023 / Client Relationships, Lead generation, Pricing and value, Systems and processes, Video Marketing

Dario and Kyrill break down the four red flags to watch for when a new lead approaches: vague goals, budget secrecy, gut-feeling alarms, and no video strategy.

#37 4 Red Flags with New Business Leads Read More »

#36 How to Improve the Client Experience (ft. Coelement)

podcast / January 27, 2023 / Client Relationships, Freelancers and lean teams, Pricing and value, Sales and pitching, Small and regional markets

Adam Duguay of Coelement on buying out his partners to keep the brand, staying small on purpose, contingency budgets, and winning clients on experience in a small market.

#36 How to Improve the Client Experience (ft. Coelement) Read More »

#35 Growing Your Video Production Business (ft. Vanguard Creative)

podcast / January 17, 2023 / Client Relationships, Freelancers and lean teams, Hiring and team building, Lead generation, SEO and Google Ads, Small and regional markets

Spencer Stanley of Vanguard Creative on freelancers vs full-time hires, slow growth, why retainers rarely fit B2B video, and finding B2B leads on Google and LinkedIn.

#35 Growing Your Video Production Business (ft. Vanguard Creative) Read More »

#34 Video Production Lessons for 2022

podcast / January 12, 2023 / Client Relationships, Freelancers and lean teams, Running a video business, Sales and lead generation, Systems and processes

Dario and Kyrill review 2022: the systems, lead-filtering, pricing, crew, and first-hire lessons that turned Lapse Productions into a real video business.

#34 Video Production Lessons for 2022 Read More »

#33 How to Adapt and Evolve Your Business (ft. Agency NineSix)

podcast / December 21, 2022 / Adapting and pivoting, Client Relationships, Networking and referrals, Partnerships and co-founders, Scaling a video business

Agency NineSix co-founders Michael McMullin and Matthew Smith on running a Montreal production agency and rental studio, choosing a partner, scaling carefully, and why adaptability is survivability.

#33 How to Adapt and Evolve Your Business (ft. Agency NineSix) Read More »

#32 Strategy and Building Teams (ft. Tripwire Media)

podcast / October 13, 2022 / Business strategy, Client Relationships, Pricing and budgets, Sales and lead generation, Team building and culture

Tripwire Media’s Doug Darling on strategic storytelling, using process to build client trust, qualifying leads by budget, and growing a 14-person video team in Winnipeg.

#32 Strategy and Building Teams (ft. Tripwire Media) Read More »

#31 Vetting and Managing Talent (ft. Impossible Studios)

podcast / October 6, 2022 / Budgeting and pricing, Freelancers and lean teams, Hiring and team building, Networking and referrals, Social media strategy

Maddy O’Shaughnessy of Impossible Studios on vetting and managing talent for commercial shoots: word of mouth vs cold outreach, reading budgets and reels, and day-rate red flags.

#31 Vetting and Managing Talent (ft. Impossible Studios) Read More »

#30 How to Improve Business Processes (ft. August Media)

podcast / July 27, 2022 / Client experience, Client Relationships, Project management, Scaling a video business, Systems and processes

Sasha Ulyanov of August Media on improving your business processes on an ongoing basis, using metrics to guide decisions, clearing bottlenecks, and setting client expectations.

#30 How to Improve Business Processes (ft. August Media) Read More »

#29 Benefits of Co-Directing (ft. Light Factory)

podcast / June 28, 2022 / Building your team, Client Relationships, Creative direction, social media video, Systems and operations

Light Factory’s Brett Connors on why two directors beat one on corporate shoots, auditing your systems before they mutate, social-cut chaos, and branded docs as testimonials.

#29 Benefits of Co-Directing (ft. Light Factory) Read More »

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Hosted by Dario Nouri and Kyrill Lazarov, produced by Lapse Productions in Toronto.

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