PITCHING as a PRODUCER | Creatives Grab Coffee 43

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

“Pitching as a Producer” with Ryan Koral from Tell Studios / Studio Sherpas.


  • 00:00 – Intro
  • 02:38 – Starting educational branch to production company
  • 06:41 – Transitioning from wedding to corporate work
  • 12:03 – Role as a producer during unexpected situations 
  • 15:32 – Informational v. inspirational branded stories
  • 20:46 – Curating a blueprint through workshops
  • 28:50 – Aligning the project’s vision before pre-production
  • 31:16 – Involve the stakeholders
  • 35:21 – Pitching the workshop
  • 38:15 – Providing transparent deliverables
  • 39:20 – Push towards story-based brand films
  • 42:49 – Outro

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