Today we welcome Liam Dawe from Altitude Media, a video production company based out of St.Johns, Newfoundland that focuses on creating first impressions that drive results.
Timestamps
- 00:00 – Intro
- 02:42 – Challenges of generating leads as a new business
- 04:34 – Filtering your leads for more quality clients
- 08:36 – St John’s video production market
- 09:12 – Using paid marketing on social media
- 12:57 – Bringing in experts to help with marketing
- 16:02 – SEOs and improving your page ranking
- 18:39 – Curating your website to improve SEO without sacrificing UX
- 19:56 – Using A.I. as an aid for your workflow
- 21:34 – Weighing in on LinkedIn as a platform
- 25:37 – Producing your own content to promote the business
- 26:43 – Video marketing in the production process
- 30:04 – Going over the discovery process when direct-to-client
- 38:02 – Looking out for red flags early on
- 39:08 – Saying no to clients
- 43:20 – Media insurance and going over liability insurance
- 47:40 – Forming and navigating strategic partnerships when providing additional services
- 55:44 – Partnering with marketing agencies vs direct-to-client
- 1:01:15 – Levelling up your game with mentorship
- 1:03:25 – Working on Creatives Grab Coffee and balancing workload
- 1:09:22 – Seeking help and accountability with counselling as a solo business owner
- 1:11:02 – Advice for offboarding clients and improving the cash flow process
- 1:14:47 – Outro
