How to Find Work In Your Local Community | Creatives Grab Coffee 38

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we welcome Braeden King from There Media Inc. They are a video production company based out of St. Johns Newfoundland that focuses on communicating brand messaging to your target audience through engaging content production.

Timestamps

  • 00:00 – Intro
  • 01:13 – Newfoundland’s video production scene
  • 03:43 – Importance of local support driving opportunities
  • 07:17 – Freelancer market in Newfoundland
  • 09:03 – Hustle culture and learning through your mistakes
  • 12:55 – Breaking into the referral market
  • 14:40 – Connect with the experts of your community
  • 18:00 – Take advantage of unique opportunities to reevaluate your creative vision
  • 21:19 – Value based payment 
  • 25:11 – Working with freelancers and encouraging their personal growth
  • 30:40 – Practising mentorship
  • 34:10 – Using client appreciation as a motivator
  • 37:30 – Challenges of building a business on your own
  • 42:35 – Weighing in on Chat GPT and using A.I.
  • 47:57 – Defining your marketing angle on social media apps (Tiktok, Instagram, Youtube)
  • 51:56 – Curate the landing page based on the client perspective
  • 58:56 – Dealing with informal discussions about projects
  • 1:07:58 – Refining and simplifying your process for clients
  • 1:09:20 – Explaining That Media’s name
  • 1:10:50 – Outro

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