Marketing and lead generation

#118 Invest in Marketing, Win on Retention (ft. 17 Projects)

podcast / July 21, 2026 / Client Relationships, Freelancers and lean teams, Marketing and lead generation, Sales and proposals, Scaling and growth

Rob Arevalo of 17 Projects on launching two months before COVID, betting real money on marketing, cold calling in NYC, RFPs, and why client retention drives growth.

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#21 How to Focus on Internal Growth (ft. Black Box Productions)

podcast / April 12, 2022 / Client Relationships, Marketing and lead generation, Partnerships and co-founders, Scaling a video business, Team building and hiring

Josh Usheroff of Black Box Productions on internal growth: getting involved in client strategy, his business partnership, SEO and inbound leads, and team structure.

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