How to focus on Internal Growth (ft. Black Box Productions) | Creatives Grab Coffee 21

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

This weeks guest is Josh Usheroff from Black Box Productions. Black Box Productions is a Montreal and Toronto based Video Production company that creates branded content and marketing videos for advertising agencies and corporate clients.


  • 00:00-1:59 – Intro
  • 2:00-3:53 – Changes in the industry
  • 3:54-09:11 How involved they get with client strategy
  • 09:12-19:38 –  Josh talks about his business partnership + How they started to grow
  • 19:39-20:27 – SEO
  • 20:28-26:39 – Inbound leads
  • 26:40-28:50 Challenges faced growing the business
  • 28:51-32:26  The Fun Machine
  • 32:27-43:45 Team Structure
  • 43:46-54:20 Growing your company
  • 54:21 – Outro

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Produced by LAPSE