Episode 22
Creating Results Based Videos (ft. Capture the Moment Media)
Capture the Moment Media is a full-service video production company headquartered across Vancouver and Victoria, BC, built to help brands distill the essence of their story and tell it in a way that feels true to them. Matthew Collings got his start in weddings before moving the company into corporate work.
In this episode, Matthew joins Dario and Kyrill to talk about creating results-based videos: what the wedding-to-corporate transition taught him, how to spot a client who is asking for too much or chasing a lowball competitor, why you have to treat your own company as a client, how delegating is the key to growing a team, and the role passion projects play in keeping the work alive.
Key Takeaways
- Make videos that drive results, not just look good. Capture the Moment Media builds around results-based video, tying the work to what the client actually needs to achieve.
- The weddings-to-corporate path is a real transition. Matthew got his start in weddings and moved into corporate video, and the episode covers what that shift teaches you about clients and budgets.
- Walk away from bad-fit clients. When a client asks for too much or chases a lowball competitor, that is usually a signal, not a negotiation.
- Treat your own company as a client. Your business needs the same strategy, marketing, and content you sell to clients, and that is the first thing to slip when work gets busy.
- Delegate to grow. Growing the team means learning to delegate and communicate the vision clearly, not just adding people.
- Passion projects keep you sharp. Personal creative work outside client jobs is part of staying inspired and building the brand.
Timestamps
From Weddings to Corporate, and Toward Results
Like a lot of production owners, Matthew Collings did not start in corporate video. He got his start in weddings and moved Capture the Moment Media into corporate work, a transition the episode digs into for what it teaches you about clients, budgets, and expectations. The destination is what the title promises: results-based videos, built around what a client actually needs to achieve rather than just how the footage looks. It is the same shift from wedding capture to strategic corporate work that Noravera described in growing organically, and it starts with being clear on what a corporate video is really for.
Knowing When to Walk From a Client
Not every lead is worth chasing. The episode gets candid about the client who asks for too much, and the one who uses your quote to go shopping for a lowball competitor. Both are signals more than negotiations, and the healthiest response is often to walk. Being able to hold your ground here usually comes down to clarity about what a video actually costs and why the cheapest option rarely delivers the result the client says they want.
Treat Your Own Company as a Client
One of the sharper points in the conversation is that you have to treat your own company as a client. The strategy, marketing, and content you sell to brands are exactly what your own business needs, and they are the first things to slip when client work gets busy. That discipline of investing in your own brand is the same thread as the show’s episode on working on personal branding.
Delegating, Growing, and Passion Projects
The last stretch is about people and creativity. Growing a team, Matthew argues, is really about learning to delegate and communicate the vision, not just adding headcount, a point the show thought was sharp enough to feature in its own recap of business tips. And the balance to all that business is passion projects, the personal creative work that keeps the craft sharp, which is one reason a studio has to decide early how it wants to scale, whether as a full production company or a solo operation.
Frequently Asked Questions
Who is Matthew Collings?
The guest on this episode, from Capture the Moment Media, a full-service video production company headquartered in Vancouver and Victoria, British Columbia.
What is Capture the Moment Media?
A British Columbia full-service video production company, based in Vancouver and Victoria, that collaborates with brands to distill and tell their story. Site: capturethemomentmedia.com.
What are results based videos?
Videos built around a measurable outcome or a client’s real goal, rather than just aesthetics. The idea is to tie the production to the result the client needs.
What does this episode cover?
How Matthew got his start, the transition from weddings to corporate video, creating results-based videos, handling clients who ask too much or chase lowball competitors, treating your own company as a client, delegating and growing a team, and passion projects.
Where is Capture the Moment Media located?
Vancouver and Victoria, British Columbia, Canada.
The Hosts
Dario Nouri and Kyrill Lazarov are the co-founders of Lapse Productions, a Toronto video production company, and the hosts of Creatives Grab Coffee, a weekly show about the business of video production.
About
Creatives Grab Coffee is a podcast about the business behind video production: sales, strategy, pricing, team building, and everything that happens off camera. New episodes every week on YouTube, Spotify, and Apple Podcasts.
Lapse Productions is a Toronto-based video production company serving tech, finance, healthcare, and manufacturing clients with corporate, promotional, event, and testimonial video. New to commissioning video? Start with our guide to the types of corporate video.
Capture the Moment Media is a full-service video production company headquartered in Vancouver and Victoria, British Columbia. The studio collaborates with brands to distill the essence of their story and communicate it in a way that honours their uniqueness and inspires viewers to learn more. Learn more at capturethemomentmedia.com.
