Developing Sales Strategies (ft. Your Story Agency) | Creatives Grab Coffee 20

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

This weeks guests are Braeden Fairbridge and Cameron Russelle from Your Story Agency. They are a Vancouver based Video Production company that provides businesses with results-driven video and strategy to help them clarify their message, connect with their customers, and automate their business with video.


Here are some of the main topics we discussed in this episode:

  • 00:00:00-00:03:31 – Intro
  • 00:03:32-00:11:09 – First clients and upgrading clients 
  • 00:11:10-00:14:53 – What is results based driven content 
  • 00:14:54-00:17:03 – What happens when clients want results driven content but they don’t have a marketing budget
  • 00:17:04-00:22:02 – When clients just want to price shop 
  • 00:22:03-00:29:20 – When clients don’t have a marketing budget pt 2 + hiring an outside agency
  • 00:29:21-00:34:27 – Cam’s background
  • 00:34:28-00:38:20 – Outbound Sales
  • 00:38:21-00:40:15 – Team Growth
  • 00:40:16-00:50:06 – Selling Video
  • 00:50:07-00:55:31 – Targeting gatekeepers at big corporations
  • 00:55:32-01:23:46 – Sales Strategies (Hiring a salesperson, developing strategies, productizing videos)
  • 01:23:47 – Outro

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Produced by LAPSE