How to Create A Retainer (ft. Slant Visuals) | Creatives Grab Coffee 19

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

This weeks guest is James Clement from Slant Visuals. Slant Visuals creates video content to help businesses share the stories that make them human so they can connect emotionally with their audience, drive action and inspire brand loyalty.

https://podcasts.apple.com/ca/podcast/retainers-and-pricing-strategies-ft-slant-visuals/id1530864140?i=1000555602294

Timestamps

Here are some of the main topics we discussed in this episode:

  • 00:00:00-00:01:17 – Intro
  • 00:01:18-00:02:28 – How’s 2022 been
  • 00:02:29-00:05:15 – Using stock footage during lockdowns
  • 00:05:16-00:08:42 – Retainers
  • 00:08:43-00:11:39 – Some for the reel, some for the meal
  • 00:11:40-00:12:45 – Niching down
  • 00:12:46-00:17:19 – Getting clients to trust you to make something different 
  • 00:17:20-00:19:04 – First clients
  • 00:19:05-00:22:37 – Creating new content from stock footage
  • 00:22:38-00:33:17 – James’ background, production days, traveling
  • 00:33:18-00:40:06 – Gear
  • 00:40:07-00:41:11 – Team structure
  • 00:41:12-00:42:27  – Pricing Appropriately
  • 00:42:28-00:44:26  – Video as an investment
  • 00:44:27-00:45:56  – Fine line between video and marketing agency
  • 00:45:56-00:50:19  – Offering different price points
  • 00:50:20-00:53:24  – Importance of Pre-Production
  • 00:53:25-00:59:15  – charging structure
  • 00:59:16-01:01:39  – limits of a skeletal team
  • 01:01:40-01:06:38  – switching between business and creative mindsets
  • 01:06:39-01:11:36  – Whats in store for Slant Visuals 
  • 01:11:37-01:12:41  – How he came up with the name
  • 01:12:42  – Outro

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Produced by LAPSE PRODUCTIONSwww.LapseProductions.com