The business of video production
Republic24’s Rodrigo on building a Mexican video studio with Google Ads: bootstrapped growth, niching into industrial and cross-border US work, and why he puts employees first.
Growing a Video Business with Google Ads (ft. Republic24) #97 Read More »
One Hundred Seconds’ Zach Shapiro on going from 20 years in restaurants to a purpose-driven Portland video studio: starting by doing, niching into real stories with non-actors, and building as a certified B Corp.
B Corp, Saturated Markets, Niche, Real Stories (ft. One Hundred Seconds) #96 Read More »
UpMedia Video’s Anthony Madani on niching into healthcare and tech, becoming a certified B Corp, winning trust with detailed proposals, and treating AI as a tool, not a threat.
Niche, B Corp, Proposals, & AI (ft. Upmedia Video) #95 Read More »
Chocolate Films’ Mark Currie on building a purpose-driven video company over two decades: expanding to Glasgow, keeping a 20-plus in-house team, the 1000 Londoners project, and scaling without bureaucracy.
Growing with Purpose (ft. Chocolate Films) #94 Read More »
Savvy Productions’ Steve Smith on building an award-winning Utah studio: a niche in custom props and sets, leaving a 13-year job, building a studio from scratch, SEO over social ads, and using awards to keep clients.
Creative Risks and Rewards (ft. Savvy Productions) #93 Read More »
Lift Video Production’s Grant Jamison on niching into transport and logistics, raising prices with long-term clients, using LinkedIn as a lead engine, and building retainer-style packages for stable revenue.
Unlocking Growth Through Niching (ft. Lift Video Production) #92 Read More »
KGB Productions’ Chris Kitchen on mastering a niche: going from ski films to commercial work, using passion projects to break into new markets, splitting a partnership amicably, and pricing with transparency.
Mastering Your Niche (ft. KGB Productions) #91 Read More »
Republik’s Arni Thor Jonsson on running a creative production company in Iceland: growing up in the family business, small crews and tight budgets, filming through wild weather, and balancing commercials with documentary.
Crafting Stories in Iceland (ft. Republik) #90 Read More »
Al Dente Entertainment’s Peter Schels on making humor a niche in corporate video, the rise of employer branding in Germany, acquiring clients through relationships, value-based pricing, and using awards to grow.
Using Humor, Employer Branding, and Client Acquisition (ft. Al Dente Entertainment) #89 Read More »
