EPISODE 101: The ROI of Content (ft. INDIRAP)
Discover how INDIRAP’s Julian Tillotson explains why video alone isn’t enough and how strategy, ROI, and client education drive growth.
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#100 Looking Back & Moving Forward (ft. LAPSE Productions)
Episode 100. Dario Nouri and Kyrill Lazarov reflect on 5 years of Creatives Grab Coffee: partnership agreements, AI, business valuations, LinkedIn, and the next 100 episodes.
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#99 – Video Strategy & Retainers (ft. Innovate Media)
Innovate Media’s Ben Amos on leading with video strategy instead of production: his seven-element framework, paid strategy workshops, B2B vs B2C, and making a retainer model actually work.
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Scale Smart, Not Fast (ft. HeeHaw) #98
Heehaw’s Toby Trueman on scaling a video studio to 47 people and back: the financial foundations he skipped, the hybrid live action and animation USP, and why measured growth wins.
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Growing a Video Business with Google Ads (ft. Republic24) #97
Republic24’s Rodrigo on building a Mexican video studio with Google Ads: bootstrapped growth, niching into industrial and cross-border US work, and why he puts employees first.
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B Corp, Saturated Markets, Niche, Real Stories (ft. One Hundred Seconds) #96
One Hundred Seconds’ Zach Shapiro on going from 20 years in restaurants to a purpose-driven Portland video studio: starting by doing, niching into real stories with non-actors, and building as a certified B Corp.
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Niche, B Corp, Proposals, & AI (ft. Upmedia Video) #95
UpMedia Video’s Anthony Madani on niching into healthcare and tech, becoming a certified B Corp, winning trust with detailed proposals, and treating AI as a tool, not a threat.
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Growing with Purpose (ft. Chocolate Films) #94
Chocolate Films’ Mark Currie on building a purpose-driven video company over two decades: expanding to Glasgow, keeping a 20-plus in-house team, the 1000 Londoners project, and scaling without bureaucracy.
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Creative Risks and Rewards (ft. Savvy Productions) #93
Savvy Productions’ Steve Smith on building an award-winning Utah studio: a niche in custom props and sets, leaving a 13-year job, building a studio from scratch, SEO over social ads, and using awards to keep clients.
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