Pricing and value

Using Humor, Employer Branding, and Client Acquisition (ft. Al Dente Entertainment) #89

Using Humor, Employer Branding, and Client Acquisition (ft. Al Dente Entertainment) #89

Al Dente Entertainment’s Peter Schels on making humor a niche in corporate video, the rise of employer branding in Germany, acquiring clients through relationships, value-based pricing, and using awards to grow.

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Adaptability, Sales & SEO: Growing a Video Business (ft. Pickle Pictures) #88

Adaptability, Sales & SEO: Growing a Video Business (ft. Pickle Pictures) #88

Pickle Pictures’ Mike De Robbio on scaling a video business through adaptability, genuine sales outreach, and SEO, plus lean contractor operations, diversified lead generation, and managing cash flow.

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Buying A Video Production Company (ft. 77 Productions) | Creatives Grab Coffee 86

Buying A Video Production Company (ft. 77 Productions) | Creatives Grab Coffee 86

77 Productions’ Ant Darvill on buying a video production company through a management buyout: how to value a studio, navigate the client transition, structure agreements and boundaries, and where sonic branding fits next.

Buying A Video Production Company (ft. 77 Productions) | Creatives Grab Coffee 86 Read More »

The Power of Niching Down (ft. Dark to Light Productions) | Creatives Grab Coffee 83

The Power of Niching Down (ft. Dark to Light Productions) | Creatives Grab Coffee 83

How Tyler Hendricks niched Dark to Light Productions into nonprofit fundraising videos, with a 10x storytelling formula, results-driven pitching, and honest, direct client relationships.

The Power of Niching Down (ft. Dark to Light Productions) | Creatives Grab Coffee 83 Read More »

Balancing Creativity and Business Growth (ft. Tripwire Media) | Creatives Grab Coffee 77

Tripwire Media’s Doug Darling on running lean, building a vetted crew network, delegating as a founder, and turning owned mistakes into client trust.

Balancing Creativity and Business Growth (ft. Tripwire Media) | Creatives Grab Coffee 77 Read More »