Niching down

Using Humor, Employer Branding, and Client Acquisition (ft. Al Dente Entertainment) #89

Using Humor, Employer Branding, and Client Acquisition (ft. Al Dente Entertainment) #89

Al Dente Entertainment’s Peter Schels on making humor a niche in corporate video, the rise of employer branding in Germany, acquiring clients through relationships, value-based pricing, and using awards to grow.

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Thriving in a Small Market (ft. Tower 3 Productions) | Creatives Grab Coffee 87

Thriving in a Small Market (ft. Tower 3 Productions) | Creatives Grab Coffee 87

Tower 3 Productions’ Alden Wood on building one of Wyoming’s leading video companies in a small market: confidence and pricing, a freelance network, balancing corporate and wedding work, and using SEO to expand.

Thriving in a Small Market (ft. Tower 3 Productions) | Creatives Grab Coffee 87 Read More »

The Power of Niching Down (ft. Dark to Light Productions) | Creatives Grab Coffee 83

The Power of Niching Down (ft. Dark to Light Productions) | Creatives Grab Coffee 83

How Tyler Hendricks niched Dark to Light Productions into nonprofit fundraising videos, with a 10x storytelling formula, results-driven pitching, and honest, direct client relationships.

The Power of Niching Down (ft. Dark to Light Productions) | Creatives Grab Coffee 83 Read More »

Running a Woman-Owned Video Production Business | Creatives Grab Coffee 82

Running a Woman-Owned Video Production Business (ft. Digital Moxie Studio) | Creatives Grab Coffee 82

Margaux Towne of Digital Moxie Studio on going from actor to founder, running a woman-owned video company in Omaha, and selling through passion, not pressure.

Running a Woman-Owned Video Production Business (ft. Digital Moxie Studio) | Creatives Grab Coffee 82 Read More »