In this episode of Creatives Grab Coffee, Alden Wood from Tower 3 Productions from Jackson, Wyoming shares valuable insights into running a successful video production business in a small market. Alden discusses her journey from corporate TV production to establishing one of Wyoming’s leading commercial and wedding video companies. Discover how she overcame early challenges around confidence and pricing, her strategies for staying competitive, and why building a strong freelance network is key for scaling efficiently. Perfect for marketers and video professionals aiming to succeed in smaller markets.
Creatives Grab Coffee is produced by Lapse Productions, a video production company based out of Toronto, Canada. Reach out to them for your video production needs.
SPONSORS: Canada Film Equipment and Audio Process
Watch: Thriving in a Small Market (ft. Tower 3 Productions) | Creatives Grab Coffee 87
Listen: Thriving in a Small Market (ft. Tower 3 Productions) | Creatives Grab Coffee 87
Key Takeaways
• Building Confidence: Gaining industry experience helps overcome self-doubt and enables effective pricing and client negotiation.
• Pricing with Purpose: Stand firm on pricing strategies to avoid undervaluing your work and maintain long-term business health.
• Camera Gear Insights: High-end gear isn’t always necessary; choose equipment suited to your project’s scope and client expectations to remain efficient and competitive.
• Thriving in Small Markets: Success in smaller markets depends on strong local relationships, leveraging unique local opportunities, and strategic positioning.
• Freelance Networks: Cultivating a reliable network of specialized freelancers is critical for flexibility and scaling your production capabilities.
• Managing Multiple Niches: Successfully balancing corporate and wedding video requires clear operational structures and distinct client management approaches.• SEO and Expansion: Effective SEO strategies are essential for expanding beyond local markets and attracting broader clientele.
