Vetting and Managing Talent (ft. Impossible Studios) | Creatives Grab Coffee 31

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we are welcomed by Maddy O’Shaunessy, an executive producer at Impossible Studios. With her past experiences at Ogilvy and Momentum to name a few, she has shot and produced commercials all over the world for brands such as Buick, Dove, Shoppers Drug Mart and many more.

Watch or Listen to the Episode


  • 00:00 – Intros
  • 04:26 – Bringing together an international team of talent
  • 06:40 – Vetting your talent
  • 08:58 – What to look for in talent
  • 10:14 – Budgeting is similar all throughout the world
  • 11:07 – 15s ad storytelling is so key
  • 14:48 – You can’t hire solely based on reels
  • 18:25 – Cheap isn’t always better
  • 20:10 – DP Tips and Red Flags
  • 25:01 – Social Media Ad Tips and Info
  • 33:30 – Adapting your content to TikTok
  • 40:10 – Learning about and preparing for VR & FB Metaverse
  • 43:10 – Don’t give your audience too many steps to view your content
  • 44:00 – Future of VR and Video
  • 50:01 – Outro

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