Today we are welcomed by Maddy O’Shaunessy, an executive producer at Impossible Studios. With her past experiences at Ogilvy and Momentum to name a few, she has shot and produced commercials all over the world for brands such as Buick, Dove, Shoppers Drug Mart and many more.
Watch or Listen to the Episode
Timestamps
- 00:00 – Intros
- 04:26 – Bringing together an international team of talent
- 06:40 – Vetting your talent
- 08:58 – What to look for in talent
- 10:14 – Budgeting is similar all throughout the world
- 11:07 – 15s ad storytelling is so key
- 14:48 – You can’t hire solely based on reels
- 18:25 – Cheap isn’t always better
- 20:10 – DP Tips and Red Flags
- 25:01 – Social Media Ad Tips and Info
- 33:30 – Adapting your content to TikTok
- 40:10 – Learning about and preparing for VR & FB Metaverse
- 43:10 – Don’t give your audience too many steps to view your content
- 44:00 – Future of VR and Video
- 50:01 – Outro