podcast

The Power of Niching Down (ft. Foxal Media) | Creatives Grab Coffee 71

The Power of Niching Down (ft. Foxal Media) | Creatives Grab Coffee 71

Dave Lisowski of Foxal Media on niching into blue-collar and home-service video: why niching isn’t linear, chasing high-ticket repeat clients, and scaling with systems, not headcount.

The Power of Niching Down (ft. Foxal Media) | Creatives Grab Coffee 71 Read More »

Transitioning from Generalist to Specialist (Ft. Umault) | Creatives Grab Coffee 69

Transitioning from Generalist to Specialist (Ft. Umault) | Creatives Grab Coffee 69

Guy Bauer of Umault on nearly going bankrupt as a generalist, niching down to funny B2B video, the pre-bill whale-client trap, saying no to bad clients, and running lean.

Transitioning from Generalist to Specialist (Ft. Umault) | Creatives Grab Coffee 69 Read More »

Navigating the Video Production Landscape  (ft. Leveler Media) | Creatives Grab Coffee 68

Navigating the Video Production Landscape  (ft. Leveler Media) | Creatives Grab Coffee 68

Patrick Blake of Leveler Media on talking money openly with clients, why you get what you pay for, finding the real budget-holders, and surviving the three-year turnover cycle.

Navigating the Video Production Landscape  (ft. Leveler Media) | Creatives Grab Coffee 68 Read More »

Managing a Growing Business (Feat. Bottle Rocket Media) | Creatives Grab Coffee 64

Managing a Growing Business (Feat. Bottle Rocket Media) | Creatives Grab Coffee 64

Bottle Rocket Media’s Dan Fisher and Brett Singer on scaling a Chicago video company after the Oprah Show: hiring to step back, adding SEO, and building branded content.

Managing a Growing Business (Feat. Bottle Rocket Media) | Creatives Grab Coffee 64 Read More »