Innovate Media’s Ben Amos on leading with video strategy instead of production: his seven-element framework, paid strategy workshops, B2B vs B2C, and making a retainer model actually work.
#99 – Video Strategy & Retainers (ft. Innovate Media) Read More »
Heehaw’s Toby Trueman on scaling a video studio to 47 people and back: the financial foundations he skipped, the hybrid live action and animation USP, and why measured growth wins.
Scale Smart, Not Fast (ft. HeeHaw) #98 Read More »
Republic24’s Rodrigo on building a Mexican video studio with Google Ads: bootstrapped growth, niching into industrial and cross-border US work, and why he puts employees first.
Growing a Video Business with Google Ads (ft. Republic24) #97 Read More »
One Hundred Seconds’ Zach Shapiro on going from 20 years in restaurants to a purpose-driven Portland video studio: starting by doing, niching into real stories with non-actors, and building as a certified B Corp.
B Corp, Saturated Markets, Niche, Real Stories (ft. One Hundred Seconds) #96 Read More »
UpMedia Video’s Anthony Madani on niching into healthcare and tech, becoming a certified B Corp, winning trust with detailed proposals, and treating AI as a tool, not a threat.
Niche, B Corp, Proposals, & AI (ft. Upmedia Video) #95 Read More »
Chocolate Films’ Mark Currie on building a purpose-driven video company over two decades: expanding to Glasgow, keeping a 20-plus in-house team, the 1000 Londoners project, and scaling without bureaucracy.
Growing with Purpose (ft. Chocolate Films) #94 Read More »
Savvy Productions’ Steve Smith on building an award-winning Utah studio: a niche in custom props and sets, leaving a 13-year job, building a studio from scratch, SEO over social ads, and using awards to keep clients.
Creative Risks and Rewards (ft. Savvy Productions) #93 Read More »
Lift Video Production’s Grant Jamison on niching into transport and logistics, raising prices with long-term clients, using LinkedIn as a lead engine, and building retainer-style packages for stable revenue.
Unlocking Growth Through Niching (ft. Lift Video Production) #92 Read More »
KGB Productions’ Chris Kitchen on mastering a niche: going from ski films to commercial work, using passion projects to break into new markets, splitting a partnership amicably, and pricing with transparency.
Mastering Your Niche (ft. KGB Productions) #91 Read More »
