In this episode of Creatives Grab Coffee, Dan Morbin, Mark Lunt, and Mike Lienard from Rise Media (South London) share how their passion for parkour sparked a dynamic video production venture. They discuss overcoming early challenges, investing in cutting-edge gear and efficient post-production workflows, and fostering a supportive team culture rooted in trust and collaboration. Packed with actionable insights for marketers and video professionals, this conversation sheds light on the importance of balancing client expectations with creative freedom—all while delivering standout results that help brands rise above the competition.
Creatives Grab Coffee is produced by Lapse Productions, a video production company based out of Toronto, Canada. Reach out to them for your video production needs.
SPONSORS: Canada Film Equipment and Audio Process
Watch: 3 Founders, 1 Vision (ft. Rise Media) | Creatives Grab Coffee 84
Listen: 3 Founders, 1 Vision (ft. Rise Media) | Creatives Grab Coffee 84
Key Takeaways
• Shared Passions Fuel Business Growth: Leveraging a shared background (in this case, parkour) can spark creativity and help establish a unique brand identity that resonates with clients.
• Strategic Equipment Investments: Prioritize gear and infrastructure (servers, lenses, workhorse cameras) that align with your most frequent project needs, maximizing both quality and ROI.
• Streamlined Post-Production Workflows: Setting up servers, remote editing systems, and clear backup processes ensures swift turnarounds and smooth collaboration—especially with larger teams.
• Team Culture & Retention: Fostering a supportive environment, offering perks like healthcare and gym memberships, and creating space for personal growth encourages loyalty and creativity.
• Balancing Creativity & Client Demands: Meeting or exceeding client expectations often hinges on clear communication and realistic budgeting, ensuring client satisfaction while preserving production quality.
• Defined Yet Flexible Roles: Clarifying each team member’s specialty (e.g., directing, producing, editing) boosts efficiency, but maintaining cross-functional skills fosters agility and collaboration.
