In this episode of Creatives Grab Coffee, we sit down with Ryan Spanger, founder of Dream Engine in Melbourne, Australia, to discuss the long game of running a successful video production business. With over 20 years in the industry, Ryan shares insights on scaling a production company, refining marketing strategies, and the importance of building long-term client relationships. We dive into the power of personal branding, leveraging content like LinkedIn and podcasts, and how to navigate networking authentically. If you’re looking to develop a sustainable video business, this episode is packed with practical strategies and inspiration.
Creatives Grab Coffee is produced by Lapse Productions, a video production company based out of Toronto, Canada. Reach out to them for your video production needs.
SPONSORS: Canada Film Equipment and Audio Process
Watch: Building a Video Business That Lasts (ft. Dream Engine) | Creatives Grab Coffee 85
Listen: Building a Video Business That Lasts (ft. Dream Engine) | Creatives Grab Coffee 85
Key Takeaways
• The Importance of a Marketing System – Many video businesses grow organically without a structured marketing strategy. Defining your target market and having a repeatable sales process is crucial for sustainable success.
• Networking Should Be Authentic – Building long-term relationships and becoming a trusted advisor to clients is more effective than transactional networking. Focus on adding value rather than just chasing leads.
• Leads with Strong Intent Are Easier to Convert – Instead of trying to convince businesses that they need video, focus on those already considering it. Competing for high-intent leads can be more effective than pursuing cold outreach.
• Content Marketing Requires Consistency – Posting high-quality, insightful content on platforms like LinkedIn can keep your business top of mind. Prioritize quality over quantity and inject personal insights to stand out.
• BTS Content Can Build Brand Awareness – Behind-the-scenes content showcases expertise and attracts potential clients by making video production more relatable and engaging.
• Avoiding Comparison Paralysis – In an industry full of talented professionals, constantly comparing yourself to others can be counterproductive. Focus on your own growth and progress instead.
• Think Long-Term in Business – Whether it’s networking, marketing, or client relationships, playing the long game is key. The best opportunities often come from years of steady effort rather than immediate results.• Regret Comes from Inaction – Taking risks and putting yourself out there in business and marketing is essential. The biggest regrets often stem from opportunities not taken rather than failures.
