Episode 66

Betting on Your Own Vision (ft. Territory 6)

Chris Leclerc picked up a camera at 13, shooting macro photos of dew on flowers in his Wisconsin backyard, and never stopped. Today he runs Territory 6, a Denver commercial and documentary company, and has directed work in dozens of countries for brands like Rivian, Garmin, Patron, Chevy, and Sony. His path from teenage hobbyist to working director is a genuine from-hobby-to-career story, with a lot of self-funded risk in between.

In this episode, Chris joins Dario and Kyrill for an honest look at building a directing career on your own terms: betting his own money on projects that failed before they worked, staying in a specific creative lane, funding passion projects through what he calls the micro short, walking away from the LA grind for a lifestyle in Denver, and where AI actually fits in the future of the craft. It is a candid, creative-first conversation about backing your own vision.

Key Takeaways

  • Start before you are ready. Chris picked up a camera at 13 and never stopped. A county photo contest and a teenage film festival became his real film school, long before any of it was a business.
  • One standout project can change everything. A single cinematic film about his home county, featuring local CEOs, generated more work than his young team could handle and defined the model they became known for.
  • Bet on your own vision, literally. Chris has poured hundreds of thousands of his own dollars into personal projects, including early ones that failed. That willingness to fund himself built the reel that now wins the work.
  • Stay in a lane on purpose. He does not say yes to everything. By staying specific, dialed-in, highly visual commercial work, he gets hired for a point of view rather than competing on volume.
  • The micro short beats the spec ad. Instead of branded spec work, Chris makes short, logo-free films that read as a director expressing himself, add to both his commercial and narrative reels, and can transcend industries.
  • Fund the passion work creatively. His ranch-and-plane short was financed by a stock-footage library that wanted the footage, proof that with a track record, someone else will often pay for your vision.
  • AI takes the bottom, not the top. Chris sees AI gutting cheap, blast-out content, but believes brands chasing authentic, specific storytelling will invest more in real film, not less.
  • Let the client name the budget. Ask what they have to spend before you quote. Chris has watched clients name three or five times what he would have guessed.

Timestamps

A Camera at Thirteen

Chris’s story is a true from-hobby-to-career arc. Growing up in Sheboygan, Wisconsin, he picked up a camera at 13, shooting macro photos of dew on flowers in the backyard, and started winning the county’s annual photo contest several years running. A teenage film festival entry with his brother became their informal film school. Then a local figure named Trigg, who had just sold the largest agency in Wisconsin, believed in the young team, gave them an office, and put them in front of the county’s biggest companies.

The breakout was a single cinematic film that made their county look beautiful and put local CEOs on camera pitching it as a place to build a business. After the premiere, more work came in than they could handle, and Chris had, almost by accident, defined a model for what a cinematic corporate film could be. If you are mapping that territory yourself, our primer on what a corporate video is is a good place to start.

Choosing to Direct, and to Roam

Around 25, Chris felt done with the corporate grind. He and his brother split amicably, his brother into content creation, Chris into commercial directing. He shot for other directors across the US before deciding he wanted to direct his own work, and moved to LA to build that career. Then, during the 2020 shutdown, he did something few founders would: he built out a Sprinter van and lived in it for about a year and a half, writing treatments on the beach with Starlink.

That nomad chapter taught him he could work from anywhere, because the good projects come from everywhere, not one city. It also fed a hard-won belief in relationships as a long game. Chris will fly across the country for a single coffee, then quietly line up five more meetings once he is in town, and a pitch from last summer can turn into a booked job a year later.

Betting on Yourself

The through-line of Chris’s career is a willingness to fund his own vision. Early on he made three or four directing projects that did not turn out, throwing every dollar he had at them anyway. He calls it young and dumb, but credits that risk for everything that followed.

“I'm taking every dollar and throwing it back into believing in myself.”

Chris Leclerc, Territory 6

Today he stays deliberately specific, dialed-in, highly visual commercial work, rather than chasing every job that moves. The goal is to be hired for a distinct way of seeing, not to be the cheapest option in the room.

“You get paid for how you see the world.”

Chris Leclerc, Territory 6

The Micro Short, and How to Fund It

Chris’s favorite tool for staying sharp is what he calls the micro short: a punchy, logo-free 60 to 90 second film that tells a real story. It reads as a director making his own work rather than a spec ad, adds to both his commercial and narrative reels, and can transcend industries, so a lifestyle piece today could be fashion or a cologne spot tomorrow. His latest, shot on a 2,700-acre mountain ranch with horses, actors, and a plane on a grass airstrip, was fully funded by a stock-footage library that wanted the footage in exchange.

The lesson is that a strong track record lets other people pay for your vision. It is the same principle behind pricing any ambitious project honestly, which starts with understanding what a video actually costs to make.

AI, Authenticity, and the Budget Question

The conversation turns candidly to AI. Chris uses tools like Midjourney for deck building and reference images, but he is clear-eyed about the disruption. AI will gut the cheap, blast-it-out end of content, while brands chasing specific, authentic storytelling will have to invest more in real film, not less, because audiences can still feel the difference. On the ownership fights, his take is blunt: most commercial work is work for hire, so if you want to own it, go make your own films. It echoes the show’s deeper look at Sora and the future of video production.

He closes with a piece of pure business wisdom: when a client asks for a number, let them name the budget first, because they may say three or five times what you would have guessed. For a Toronto team that brings that same blend of creative ambition and business sense to corporate and commercial video, that is what Lapse Productions does, and it starts with a free competitive quote.

Frequently Asked Questions

Who is Chris Leclerc?

The founder and director of Territory 6, a Denver visual-storytelling company. He started shooting at 13 in Wisconsin and has since directed commercial and documentary work in dozens of countries for brands like Rivian, Garmin, and Sony.

What is Territory 6?

A Denver-based commercial and documentary production company, now often branded T6. The name refers to the sixth sense that storytelling evokes beyond the usual five. Its site is territory6.com.

What is a micro short?

Chris’s term for a short, logo-free 60 to 90 second film made as a personal creative piece. It builds his reel, reads as director-driven work rather than a branded spec ad, and can be adapted across industries later.

How does Chris fund his passion projects?

Sometimes entirely himself, since he has spent hundreds of thousands over the years, and increasingly through partners. His recent ranch short was funded by a stock-footage library in exchange for the footage.

What does Chris think about AI in filmmaking?

That it will replace the cheap, high-volume end of content but not authentic, specific storytelling, which brands will need to invest in more. He uses AI himself mainly for deck building and reference images.

The Hosts

Dario Nouri and Kyrill Lazarov are the co-founders of Lapse Productions, a Toronto video production company, and the hosts of Creatives Grab Coffee, a weekly show about the business of video production.

About

Creatives Grab Coffee is a podcast about the business behind video production: sales, strategy, pricing, team building, and everything that happens off camera. New episodes every week on YouTube, Spotify, and Apple Podcasts.

Lapse Productions is a Toronto-based video production company serving tech, finance, healthcare, and manufacturing clients with corporate, promotional, event, and testimonial video. New to commissioning video? Start with our guide to the types of corporate video.

Territory 6 (also known as T6) is a Denver visual-storytelling production company founded by director Chris Leclerc, focused on commercial and documentary work. Chris has directed for brands across dozens of countries, blending polished commercial craft with raw, personal filmmaking. Learn more at territory6.com.

Full Transcript

Read the full episode transcript

Auto-generated and lightly edited for readability. It may contain small errors. For chapter deep-links into the video, use the Timestamps section above.

Kyrill00:00Three, two, one, and we're live. Welcome everybody to the latest episode of Creatives Grab Coffee. Today we have Chris LeClair from Territory 6. Chris, welcome to the show.

Dario00:03Peace.

Chris Leclerc00:12Thanks for having me guys. I'm excited to be here. This is good. You know, I've done like one other one, but you know what? It's just conversations. So I'm excited to just chat it out today. you're saying this is the last, huh? Is that how it's working? The first and the last. Should I say how this works? Yeah, that's hilarious.

Kyrill00:15Is this your first podcast or is it like, or you're an expert at this?

Dario00:27He saved the best one for last.

Kyrill00:27Amazing. This is the last? Yeah. What? What does that mean? What does that mean?

Dario00:33You can't, you won't be able to top this one. You just, you just retire after this one.

Chris Leclerc00:42Yeah, it's all going downhill. It's good.

Kyrill00:47Before we dive in, Chris, tell us a little bit about yourself and where you guys are based out of.

Chris Leclerc00:52Yeah, so I direct and shoot and I have a small production company called Territory 6 and we do commercials and doc stuff. And then on the other side, I also freelance as well. So mostly, and I've been doing this for, yeah, I'd say since I've been like 13 years old. So it's all I know is film. So I kind of live and breathe it in every aspect of my life. And so if we want to get into the whole backstory, I don't know if we want to jump into that now, but it started when I was 13, I picked up a camera and…

Dario02:04Whoa.

Kyrill02:05Wow.

Kyrill02:08That's a big deal, yeah.

Dario02:10Back then too, when it was actually worth a lot more.

Chris Leclerc02:13Yeah, yeah, it was like, it wasn't like it is now, like photos and stuff. Like I was taking film photos, you know, and then I slowly got into digital stuff. But it turns out that the person that was entering, that was putting on the photo contest was Kohler Company back in Sheboygan. So they make like toilets and sinks and stuff. And it was for their, it was for their like company Christmas card. And the owner, Herb Kohler, hand selected my photos for like four years in a row. And then I finally got an email from like the guy.

Dario02:19Yeah.

Chris Leclerc02:42Choosing the photos and he's like, hey, who are you? Like, you know, you've been hand selected out of like 50 people every year and you're winning like we should grab a coffee and he thinks I'm like 40 year old man like working in their factory and I turned out to be like this 15 year old kid and he goes, this is crazy. What are you guys doing? And at the time my brother and I were like on the side of the film's photo stuff. My brother and I were just making movies in our backyard. So we were making movies with our friends. We made a movie every summer.

Dario02:55Ha ha ha.

Chris Leclerc03:12And we entered into this Christian Film Festival in Texas. And that kind of like kickstarted our career. We started, that was like our experimental years. And as a result of that, we were able to really just practice and figure out filmmaking. That was kind of like our college in a sense, like beginning college years. And then one thing led to another, that guy who emailed me, his name is Trigg, he ended up owning like the largest agency in Wisconsin that he had just sold. And he's like, I'm kind of done and you guys are awesome. I'd love to like.

Dario03:13Thanks for watching guys.

Dario03:27Nice.

Chris Leclerc03:42give you guys an office and like introduce you to all my contacts. And then he basically became our rep and we got an office and then he put us in front of like all the multi -billion dollar companies in the county and started to promote our company. Basically became a rep and like pushed us around and like believed in us. And our brother and I started our production company and we did that for like eight years. And we were just grinding on these corporate like cinematic corporate films. And it was pretty cool because he became like our business mentor and like

Dario04:19Have you ever played the lottery?

Chris Leclerc04:22You know, I played the lottery once last like two weeks ago and I won two dollars. I spent 20. Exactly, exactly. Winners. Yeah. Yeah, it's kind of a wild story when it comes to like, and then we started, there was one project that was like very successful and it is that so much the way in films. Like you got to kind of make that one thing that stands out. And so as kids, we made this.

Dario04:24Let me guess you won. You won? What a lucky streak, man. It's like one thing just led to another led to another.

Kyrill04:28Hey, he still won, you know.

Chris Leclerc04:50And it was pretty much from Trey. His idea was like, I want to get you in front of all the, all these CEOs so that they can see your work. And it was at the time, I didn't even know what that meant. It was like, cool, great. Let's just do our work. you know, I didn't, and he, he knew how the industry works. He knew how advertising work. He's like, you got to introduce the work and then they'll like slowly work with you. so we made this, we made this like tourism video for the County and we spent six months filming it. So I would go out like every morning, shoot like the most beautiful parts of the County.

Dario06:40Do I?

Kyrill06:47D -D -D -D -D -D -D –

Dario06:47We'll make you go from LA to Denver.

Chris Leclerc06:52Yeah, I think, you know, there's there. I'm just like a Midwestern boy at heart. And I think that the I saw the future in L .A. And I was like, I don't know if I want to build for the rest of my life here. This is I think I was traveling so much for work. I was flying around and I was like, I don't see myself like I can. I'm fine. I don't need this. I can. I had connections there and I was just talking about L .A. connections this morning. Like I found that where I where I found myself in my career. No one cared where I lived.

Kyrill07:09Yeah.

Chris Leclerc07:21And it is an advantage to live in LA, but I was not even really working there. I was doing like one, two jobs a year there. And I'm like, you know what, let me, let me do the exit. It was the whole like COVID, everyone was moving, everyone's like screw the city and I was working. And I was like, I'm not going to be, I'm not going to like ride this full wave and come out the other end. I'm like, I think now is the time to make the change. And so I moved to Austin for a year, tried out Austin, it wasn't for me. And then now I'm settled in Denver. So.

Dario07:40Hmm.

Dario07:48What was this scene in LA like?

Chris Leclerc07:50Seeing it in LA, it's all film. It's just like everyone's hustling. Everyone's trying to get their projects off the ground. Everyone's trying to get the work. But honestly, the best part of LA for me was the network part. I was able to really build a really top tier team of artists and creatives that are still part of my team now. That is invaluable. I feel like the reason why my work is what it is is because of my network in LA and networking with really talented people.

Kyrill08:23And these are people that you freelance with. It's like in terms of like your business, it's just you as the core. And then you just scale up. Yeah.

Chris Leclerc08:26Yeah. Yeah. Yeah. It's just me. And then, yeah. And I found it to be the most effective way to kind of keep a lean overhead. I had a couple of employees at one time and it was going great. We did that for like three years, but it was also just stressful. They're like, they would be like, okay, where's my, like my EP, like, where's the next job coming from? And be like, I don't know. Like, I know I got to pay you and we got to go. But, yeah, I just, I've kind of now just played the EP role. So every time a project comes in.

Dario09:15Yeah, trying to stay lean and not have too many overhead costs as a video production company owner, it's critical because…

Chris Leclerc09:20Yeah. Dude, yeah, it's hard. Yeah, you have to. It's like, you don't know, you know, you might have a month, a couple of months where you're like, we're just kind of trickling into income. And then the next month you're doing great. But like with a huge overhead, I don't get how people do it. It's like everyone's struggling constantly. It's like, I don't know.

Dario09:36One thing that surprised me so much is that during this podcast, we've met so many companies that are way bigger than us and they still have that uncertainty about where the money is going to come from. And that to me was shocking because I'm like, man, at that level, I would have hoped to never run into those issues, but they're still like, I don't know. Like sometimes we have busy months, sometimes slow months. I'm like, all right.

Chris Leclerc09:55Totally.

Kyrill10:00And there's more and there's more lean companies like ours, where teams of like one, two at max three, where they're not looking to scale any higher than that. Because like Darin, I've talked in the past about like the most ideal and max team size we will probably ever like get to, depending on obviously how much work we get is like four or five like solid people that, you know, that are kind of like Swiss Army knives of like what we need to do. But everyone has also certain roles and responsibilities. So it's not like any of us are thinking about.

Chris Leclerc10:49That is the that is the biggest thing. I was just talking to my rep this morning and, you know, she's just like, if you're not lean, you're dead pretty much. If you're not if you're not running on a lead, like even lifestyle wise for like her directors. And she's always like, directors, you have to stay lean because we don't know where this is going. Like, I can't guarantee work. And I'm like, this is not that this is this is a business of passion versus like a business of like, here's a great business opportunity. Let's start a production company. You're like, no.

Dario11:27We've mentioned this before, like the tricky part is that we're not selling products, we're selling skilled labor, essentially, when you break it down, it's services, right? So the problem with that is you can't scale it that easily, right? Because it's not basic services either, it's like very skilled. And it's hard to find those people to begin with. And then once you do find them, like, there's only so much work that you could do before, you know, you got to grow your team. But it's like very, it's very hard to do that.

Chris Leclerc11:33Skilled services. Yeah. Yeah.

Chris Leclerc11:45Yeah, exactly.

Chris Leclerc11:50Yeah.

Chris Leclerc11:56Yeah. And I see the people that are, that do have a larger team and they're, they seem it's either or it's either they're like, they're so big that they're taking on the 1 % jobs and they're just like doing these huge productions, have million, $5 million jobs, like top tier commercial world. And you've got to have a huge team kind of ready to rock and roll, or you're taking on like the bottom end of all the work and you have to say yes to it all. And I had a friend in Chicago. He had, I think it was 30 employees at one time and he was just,

Dario12:55Yeah. It's hard. It's hard. Like that's like Carol and I have always a couple of years back. We're like, we should try to grow a team, get these people on board. And then now we're, we're still, we're a little more hesitant to do so. Actually we did, we did speak with a, with a friend of ours recently and he brought up the fact that he uses, he has like almost like a secretary or like VA, VA, I think you refer to it. And so virtual system, but it's actually, it's not like.

Chris Leclerc12:55So yeah.

Chris Leclerc13:21Yeah, yeah.

Dario13:23An AI, it's like an actual person out of like the Philippines and he's been using her for a couple of years. It cost him like six bucks, six USD an hour to hire, like to pay her and everything. And he was like just going on and on about how great it was and how it's helping him just take care of all like the excess like work that, you know, like it just take the admin work that takes a bunch of time. Right. So as soon as I got off the phone with him, I called Carol up and I was like, yo,

Chris Leclerc13:32He's so cheap. Yeah.

Kyrill13:44The admin work, a lot of admin work, yeah.

Chris Leclerc13:45admin stuff here.

Dario13:54I think we should test it out and then see how it is. Cause I've been noticing lately how much admin work we're doing that it's just like, it's just BS. Like it's like, I'd rather work on something else, you know?

Chris Leclerc13:54the way. Yeah.

Kyrill13:57Yeah.

Kyrill14:04is unnecessary.

Chris Leclerc14:09Well, and I think it's, it takes maturity and leadership and understanding how you work too, to be able to like, how can I delegate these things when you're so used to, you're just like, I've always done this. It's like, obviously it's like, okay, I'm putting all this stuff together, but it's like, how can I figure out a system? So someone else can do it. It's not always easy to figure that out, especially as a creative. And then you're like, I don't want to scale too much. So I don't want to like give away everything. and that's one thing I found in the past where I was like, when I had my producer going full time.

Kyrill14:16Yeah.

Chris Leclerc14:37I found myself, I would like give him the work. Then I would be like, well, what am I doing now? I was just like all the producing stuff. It was just like, okay, I guess I'm more free now. It's cool. But paying him.

Dario14:42Hmm.

Kyrill14:42You're giving him all the creative control and work.

Dario14:52Yeah. Well, that's when you can sit down and then just go like, OK, he's taking care of all the creative stuff. I have to grow the business so then you can focus on like more sales related stuff, right? Because that's what grows the company, right?

Chris Leclerc14:57What's next? Yeah. Yeah. Yeah. Yeah. It's just I'm just like my thing is I'm always like, OK, let me just get on the phone. If I could just talk to people all day, that's usually how it works. If you just make some phone calls, set up some Zooms, get some coffees. So, yeah.

Dario15:10Yeah.

Kyrill15:17I think more of that is needed in the industry of this. I think like connecting with people in person is a good aspect. Like I've noticed with some people that I'm like reaching out to and talking with them like, if it's easier for you, we could do it over zoom. And then just this morning, this one guy I was reaching out to, he said, no, no, let's do a coffee. I need a reason to get out of my place.

Dario15:37Hahaha.

Chris Leclerc15:38Well, it's a result of like in our post COVID world, like we've, we've just become little digital networkers now, which is great on one end, but it's not as memorable, right? Like it's not how business is made. I've always said like businesses made, but like, especially deals are made by shaking hands. You got to go like fly in, let's have a coffee. And 90 % of the time that is, that's all, those are the connections that actually are built for, worth for, worth something for me is when I go meet somebody, shake their hand, have coffee with them.

Kyrill15:42Yeah.

Kyrill15:49Yeah, that's what I was going to say.

Chris Leclerc16:08build a little bit of rapport. And then I get thrown off for stuff. First it's like a digital zoom. It's not as, not as great. So.

Kyrill16:16I mean, now it's kind of become, I feel like doing it in person is another subtle way of showing that you give a shit as well, where it's like, I'm willing to take the time out of my day to meet with you to discuss certain things about so, so, and so, rather than just scheduling like a quick Zoom call, because a quick Zoom call is little, that's literally what it is. Like I only have time for you just for like a quick thing here and there and that's it, right? So it could be, it could maybe start becoming like a bigger message of like,

Chris Leclerc16:22Mm -hmm. Yeah.

Chris Leclerc16:29Totally. Totally.

Kyrill16:45I'm willing to meet with you in person that that's another way of like showing your intention. So definitely COVID is like flip that.

Chris Leclerc16:49Yeah, and for sure. And I will, you know, I'll go fly across the United States for a coffee meeting.

Dario16:56Really? The flights must be cheap over there.

Kyrill16:57really?

Chris Leclerc16:59yeah. I mean, not really, but I just know the value of it. Whereas like, like last year I'm like, okay, there's a coffee meeting in New York. I should just fly in for it. And then I go, I fly in and then I'm like, wait, who else do I know here? Then I like, all of a sudden I have five meetings set up in two days because I'm just like, Hey, I'm in town. We should grab a coffee. And people are like, you're in town. That's great. Let's grab a coffee. And I found that to be a great, it's like whenever I fly into LA, it's usually for like one thing. Then I hit up like five other people. And then all of a sudden it becomes like a awesome trip. Cause I just got coffee with 10 people.

Kyrill17:29Nice.

Kyrill17:37Look, if you get at least one or two calls for work from a work trip like that, then it's worth it because when you think about it, it's like, okay, say it costs like a return flight of like 500 bucks, one night stay at a hotel for like 200, that's 700, everything else, like say all in all, you're putting in like a thousand bucks. But if you get like two bookings at like 10 grand each, that's pretty good. You know, when you start breaking it down with numbers.

Chris Leclerc17:48Totally.

Chris Leclerc17:54Yeah. Thousand bucks. Yeah.

Chris Leclerc18:02Totally. Well, and totally. And it's yeah, totally. And I found that like it's not it's a long game on that stuff where I never expect like it's more of just like and it's worked out great. Your internet connection is a little choppy there, chief. There we go. You're back. Yeah. OK, great. Anyways.

Kyrill18:11Mm -hmm.

Kyrill18:18mine?

Dario18:19Who? You're fine on our end. Sometimes it'll drop in quality, but it's still fine. Yeah, it's recording like the high quality stuff. Yeah.

Chris Leclerc18:25Still recording. Okay, cool. Cool. I see. Cool. Cool. No, but I found that it's more of, it's the long game. Just like today, like last, I flew in for a agency pitch like last summer for this agency out of, in Manhattan Beach.

Kyrill19:08Yeah.

Dario19:15first time I've heard of someone being so willing to jump on a plane for a coffee mate. I love it.

Kyrill19:15Nice.

Chris Leclerc19:20Well, I think it's also, I've tried to be a little location agnostic in a sense from my career where I don't really want to, I really want, not that I'm in Denver, I really want to start working more local, but over the years it's been like all the good projects are coming from everywhere. They're not like just in one spot, you know? I used to be a full nomad. I was living in my van for about a year and a half. I built out a camper.

Dario19:39You're like a nomad.

Kyrill19:46wow.

Chris Leclerc19:47and I was just traveling around. I was living in my van in Austin for, anyway, so yeah, I used to be a full -mate. I'm like now in like the opposite of that. I'm like, please, I don't want to be a nomad anymore. I was a nomad. So.

Dario19:56haha

Chris Leclerc20:05This is my whole phase, dude. It's my whole phase. Yeah. So I, in 2021, when like 2020, 2021, when, everything was shut down in LA, state parks were shut down and everything was zoom meetings. And I was like, the life I'm like, this is the life I could write treatments on the ocean. I was like, I need to build out a van. I was like, I can get Starlink and I can just drive up to the Malibu and drive it to the beach, open up the doors, pull out my laptop and start working. I was like, this is, I need to do this.

Kyrill20:06Yeah.

Dario20:26Heheheheh

Chris Leclerc20:35So I bought a Sprinter in like 2021 at the end of 2020, I think it was. And then I spent six months and this was when it was like, everything was kind of slow. I was picking up gigs here and there, but it was like just enough to keep me going. And so I rented a separate apartment in LA with a little backyard that I could like park my van. I built a little shop in the backyard and I took six months to build this like off grid. And then I threw everything that I owned in the van that I moved to Austin through the storage unit and just lived in it.

Dario21:06That was crazy.

Kyrill21:06Wow.

Chris Leclerc21:08No longer. I did that and I'm not doing that again.

Dario21:12I've seen like TikToks of people doing that. And in my mind, I'm always like, I wouldn't be able to just choose two pairs of shoes to bring with me. Just the shoes alone, I wouldn't have space on the camper.

Kyrill21:21Yeah

Chris Leclerc21:21Well, I honestly, what that's, yeah, I, that's actually one thing that I kind of loved about it is when you have a house, you can just tend to just buy stuff on Amazon. It just comes here. It's constantly just like buying stuff. And it's like, not constantly buying stuff, but like you tend to be like, sure. It would be great. Another pair of shoes, whatever. But with the van, you're like, okay, I have like four shirts that are nice. Then I have like one pair of shoes.

Dario21:36Yeah.

Chris Leclerc21:48And it keeps you super minimal. It shows you that you only need a few things to be happy. Yeah.

Kyrill21:50Yeah.

Dario21:51Question, question, question. Okay, so you do that with the clothing. What about the camera gear? What did you do? Narrow it down to.

Chris Leclerc21:57So I just kept my package really small. And a lot of the times I'm like, I'm not all my jobs and bringing out my package. I'm like maybe working with a DP that like has hit pack his package, like working with a rental house. So I've purposefully like not gotten into like the full blown gear game for that reason. I'm like, this stuff just goes out of style. I do have like five cameras still. So it's not, it's like, I'm not in the camera game, but.

Kyrill22:08Right.

Kyrill22:15Mm -hmm.

Chris Leclerc22:21I don't own like the Alexa packages and the lenses and all this stuff because all my friends, I'm like, you guys deal with that. Let me go build creative and really kind of stay in the more creative end, conceptual end, and not worry about gear. Cause I honestly don't love it when like little parts break. I'm like, this is constantly pouring money into like, the screw doesn't work. Okay, great. Now the camera doesn't work cause the screws gone. Great. I just don't want to deal with it.

Kyrill22:21Yeah.

Kyrill22:39Yeah.

Dario22:45Can you imagine he was trying to choose between charging the battery for the shoot or being able to use the stove and the camera?

Kyrill22:53my God. Did they?

Chris Leclerc22:53And I would, I mean, like solar, I'd be like charging batteries and prepping for a job like out of the van. That is… That'd be fun.

Kyrill23:00The funniest thing about these van life like stories is, cause out of curiosity during the pandemic, I was like, all right, if we really had to, if we were really going down and we had to get ourselves in a van, how would this whole logistical thing work? So I was looking at YouTube videos of like how people set up their vans and everything like that. But the funniest thing that I had ever, I was just curious Dario, but the funniest thing I saw was when they were talking about how they had their bathroom situation sorted.

Dario23:19Are you actually?

Chris Leclerc23:19Howdy.

Kyrill23:30because I was very curious about that, right? This one van showed how they had this like toilet seat attachment, which they literally had like a toilet seat that they put on the end of the van, that they would just sit on the back of the van. It doesn't go anywhere, it just goes on the floor, but it's just the toilet seat. And I'm like, okay, I don't know.

Dario23:30my God.

Dario23:39back.

Chris Leclerc23:40The hitch.

Dario23:46Yeah, yeah, yeah.

Chris Leclerc23:49Good.

Kyrill23:54It's just a seat. So is that what you had Chris?

Chris Leclerc23:57So funny. Yeah No, no. Well, honestly, my thing was is like I refuse to have a toilet in the van because I'm like I am NOT about to drag my crap around in the van. I was like, this is not the vibe. This is not the vibe. No, I didn't. I was like, I'm not I'm gonna stop at a gas station and then I was working out at a co -working space So like I had a pretty good pace where I was like still working So I would like park and then I had my gym So I had like a little routine going where I'm like, okay, I got my co -working space grind out take my meetings. I

Kyrill24:09Heheheheh

Dario24:10so you did have the toilet attachment then?

Kyrill24:19that's not bad.

Kyrill24:24Yep.

Chris Leclerc24:27And then like the van was, I loved it at the time, but now I'm like, it's so nice. That was the season. That was my hippie season.

Dario24:35I would never be able to do that at all.

Kyrill24:35Did you spend any time in Pacifica when you were in the van? That's south of San Francisco.

Chris Leclerc24:36It's good.

Chris Leclerc24:42Pacific hours, that it?

Chris Leclerc24:47I spent a lot of time in the coast. So it was like, if anything, coast world, like, yeah, like I.

Kyrill24:51You probably reached out over there, yeah. Cause I went down there and I met a whole van life community with my fiance there. And it was just like a group of like three or four vans that would just hang out there all the time. And like where we became friends with them and everything. But I figured like that would be like the place for you to go as well.

Chris Leclerc25:00Okay.

Chris Leclerc25:05yeah.

Kyrill25:39to the costs.

Chris Leclerc25:44get everything to live life in the thing takes twice as much work pretty much. And I'm like, this is taking way too much time. I need a house and the van is going to retire. So actually I should send you the van. It's actually kind of cool. Do you guys want to see it?

Kyrill25:54And here you are.

Dario25:55I wonder if we could do share. Can we do share screen with this or?

Kyrill25:59Yeah, yeah, yeah. You could send it to us after.

Chris Leclerc26:02Actually, yeah, do you want to do a little search screen? I'll show you. It's actually pretty cool looking.

Dario26:04Yeah, that's it. So for our listeners, you'll have to watch the episode. It's about 26 minutes into it. It's long. It's tall.

Kyrill26:05I don't know if we can, sure.

Chris Leclerc26:15No, no, no, guys, it's so much cooler than that. I promise. It's so much cooler than that. Let's see here, van build. Can I share my screen? Sure. Yeah. Window. So this is just, can you guys see this? So this is the, this is the build.

Dario26:22I think so, can you?

Kyrill26:23I don't… Can we?

Dario26:26What if you put it in the chat? Maybe I can, yeah, you can. Yeah, let's see.

Kyrill26:30wow, okay, there we go.

Dario26:34Bro, I love Riverside. They keep adding like new features before you can.

Kyrill26:38Yeah.

Chris Leclerc26:39So I did like this art build, you know, it's like, look at that guy. So this is like open up the doors and have a laptop out there.

Kyrill26:46This is nice. This is a nice look. This is like a nice thing to have if you're gonna go away for the weekend to camp or something. That's what these vans are good for. Not to actually live, live for long periods of time. I would think that would be cool for that. But it's almost like an RV. It's almost like the RV style.

Chris Leclerc26:48Yeah.

Dario26:48I still wouldn't live in it.

Dario27:03my god.

Chris Leclerc27:03That was good. Like I did some totally.

Dario27:09I'm way too high maintenance to be able to do that.

Chris Leclerc27:12You guys, I will say that like it made me, I was, it turned me into this little bit of crazy. I feel like what I was like, I'm just too wild now. I'm just like living on the road. I need to domesticate myself.

Dario27:24Let me ask you a question, okay? Very important question. Did you grow out your beard and the hair? Yeah, you committed to it. I feel like it's a fine line when you go to a campervan where it's like you're still sane or you become a bum. It's like a fine line you gotta like tread.

Chris Leclerc27:29Mm -hmm.

Kyrill27:33Yeah, he committed to the lumberjack.

Kyrill27:44Heheheheh

Chris Leclerc27:44Trust me, I was like, okay, this has gone too far. I think I need to stop this lifestyle. Though it was literally, I had it going. And then I like, then I kept, then I shaved my head and I was like, okay, this is the like, what just happened to me?

Dario27:49Ha ha.

Kyrill27:49Once the beard is past three inches, then you've gone too far.

Dario27:51hahahaha

Kyrill28:01Yep, no, that's hilarious. Did you have a beach volleyball there called Wilson as well?

Dario28:01He turned into like Tom Hanks in Castaway and then he's back now.

Chris Leclerc28:03It's good. Yeah.

Chris Leclerc28:11Exactly. Yeah. No, it's good. Let's bring it back to film where people actually care about you.

Dario28:11Alright, let's bring it back to video production cuz yeah so right now like You know, it's funny at the beginning of this year like, you know I have a small company now and like you guys do like a crazy amount of work as soon as he said small I'm like Jesus if he's small, what are we then?

Chris Leclerc28:28Yeah. Well, I guess it's, it's, you know, I, it's cause I've been in this industry for so long now that, I mean, since I was like 18 and 34, so like whatever, we'll call it 15 years, 14 years, 15 years, 15 years. Yeah. And so it's just like networking with people. I worked in this job with that person and then, they brought me another further thing. And then one thing leads to the next. So I feel like it's just the longevity is that I've been able to like network and, you know,

Kyrill28:29Minnows.

Dario28:34How many years?

Dario28:4115 years.

Kyrill28:4216 years, yeah, wow.

Chris Leclerc28:57get in touch with people that know my work. So, yeah, and this year has been great. Like I've been entering into the more of the long form space. So I'm working on two shows right now and that's been a challenge and also really good stretching to like not just be in the commercial game where everything's at 60 second world or 92nd world. So that's going to be, yeah.

Dario29:18Do you like TV shows or maybe more? What were we talking about last episode? Carol branded branded content or which which one?

Kyrill29:24Like documentaries?

Chris Leclerc29:24No, this is this is like proper yet to docs. One's one's like proper doc and the other one is call it like what would you call it a docudrama. So like we're doing interviews and then we're doing like recreate recreation moments like narrative stuff on top of that. So it's kind of like the best of both worlds. No.

Kyrill29:28Nice.

Dario29:34Improper Duck.

Kyrill29:36yeah.

Kyrill29:44Crime? Is it a crime one? It's always crime ones that are recreated, you know? And they just like some like blurry shot of like a, it's usually like an interview and then like a blurry shot of like a prison cell. And it's like, this is the docudrama stock footage approach, you know? Just blurry shots of certain buildings.

Dario29:46I was just thinking crime.

Dario29:53FBI files.

Chris Leclerc29:55Totally. Totally. Totally.

Dario30:02I went on a FBI files binge because they're so well done and every episode I just kept thinking, man, the company that got this contract.

Kyrill30:07Hahaha!

Chris Leclerc30:14Well, now like with this new AI stuff, I'm like, this is so interesting from a, like a docu perspective, because you can go shoot an interview, get that authentic story. And then that, then if you want to go do the recreation, just do an AI. I've been like, it can be like the world that you create. That's at least how I think. I'm like, this is cool. Like, right. Where it's like, it's about a vibe. Yeah, no, it's not there, but like, obviously it'll like yesterday. Did you see that?

Kyrill30:31That's not bad actually, yeah.

Dario30:33It's not there yet, like maybe soon, right?

Chris Leclerc30:41Who just launched yesterday? Did you see the new AI company that launched? Let's see here. It's called.

Kyrill30:51It's funny because there's always an AI company being launched daily. It seems… okay.

Chris Leclerc30:52Further.

Dario30:56Luna. Yeah, yeah, yeah, yeah. Yeah.

Dario31:03Snora? Sora, Sora. I thought you were making fun of it for a second, Snora.

Kyrill31:05Sora, Sora, Sora.

Dario31:17Sora. It's not. I thought he was making fun of it for a second.

Kyrill31:19He can't get snore out of his head.

Chris Leclerc31:24No, but I'm looking at the footage and like, this is, this is going to be a tool in the future for sure. And we have to adapt as creatives. Like, you know, it's going to take out a bunch of work, but also I'm like, how can I, we have to figure out how we can integrate it. You know, it's not going to take out everything, but it's going to take out a lot. And,

Dario31:31Yeah.

Dario31:42It's gonna take out a good chunk, but yeah.

Chris Leclerc31:45Yeah, it's just kind of sad to me. I'm like, this is so sad. I mean, this is what the internet does. It just like drives us to the bottom. Better, faster, cheaper. So much.

Dario31:52But you know, there's a lot of jobs that are gonna be at risk, especially once it does get, because once that, if the, because it's always the tech side advances before like the text to video side, right? Text to video is always gonna be behind because there's more complexity involved, right? So like once it does get to that stage, I think I'm curious to see what's gonna happen, because it's gonna be.

Kyrill31:52Did you see?

Kyrill31:56Yeah.

Chris Leclerc32:00Yeah.

Chris Leclerc32:18Well, and it's going to open up like new, new directing opportunities. I feel like, like you saw the West Walker spot with like Under Armour. It was like hit the industry like a month or two ago. Did you see that whole blow up on that? So basically what happened was I think it was sunny, sunny and 72, one of the big agencies. they had previously had this Under Armour spot and they trained AI on like a spot that was made like three years ago. They trained AI and all the footage and then they made this new spot. The spot's absolutely insane.

Dario32:29No.

Kyrill32:30No, we haven't.

Chris Leclerc32:48But like a new director, like directed the spot. And so it was like using this other director's footage. And it was this whole blow up because it was like who owns this stuff and how, you know, we're just like driving creatives out of a job basically. But I looked at it as I was like, well, you know what? Stop being so sensitive because that director worked as a work for hire and all the creatives worked as a work for hire. They don't own anything on that project, even though they're the top 1 % directors. They don't own it. The freaking client owns it.

Dario32:55Okay

Dario33:02Yeah.

Dario33:13Yeah.

Chris Leclerc33:18The agency obviously doesn't even own it. And so I'm like, they can do whatever they want with it. Why are you guys complaining? Like you shot this spot and you're like, I don't care what they do with it. I made my money. I'm moving on. And now the thing is like training AI on these like old footage so that in this new Luma lab thing, you can drop in an image that either someone else's image or your image as a reference and it'll build off of that. And, but I'm like, you know,

Dario33:50Yeah. And the crazy thing is that like people are like, I understand why. It's just like anytime you put it on a platform like YouTube, for example, YouTube will technically own the rights to maybe train their AI. I mean, for sure they're going to train their AI with it. There's really nothing else you can do other than just host it on your own platform, which no one's going to do because it's going to get no eyeballs. Right. But I mean, it's once it does get to that point where it can fully replace jobs like.

Chris Leclerc33:52It's just the way it is.

Kyrill33:56Yeah.

Kyrill34:06Yeah.

Chris Leclerc34:12Totally.

Dario34:19I wonder what's gonna happen. Like I think everyone's gonna be in trouble by then.

Chris Leclerc34:23Yeah, I mean, it's the future, unfortunately. You know, even like, you see, was Austin, could, or was someone, who was, I forget, I just saw it on Instagram last night, but.

Kyrill34:50Yeah.

Kyrill35:05I mean, a good example of this is like when there was the DSLR revolution, right? Like it was gate, it was gate, gate -kept the content creation world for so long. And then when that came in, that disrupted everything because a lot more people can jump into it. And now this is just another version of that where more everyday people can maybe even potentially jump right into it. And who knows where it's going to go. Like, like just the first few,

Chris Leclerc35:09Totally, dude. Totally. Yep. Yep.

Chris Leclerc35:26Totally.

Kyrill35:30weeks or months of like seeing it, it's like, okay, it's not there yet, but you know that they're going to improve on it and it's going to get better and there's going to get a lot of good use cases out of it. I mean, they're even.

Chris Leclerc35:39Totally.

Dario35:39You know, Carol, the thing is that the value and what we did, the difference is that you still need to know how to use it. Like when we went from, you know, Camp Cores to DSLR or like, you know, film to digital.

Kyrill35:50That's the thing. Yeah.

Chris Leclerc35:54But here's the thing. It's like you look at the comments on like, I'll say a brand's like promoting like an AI image. You'll see it every once in a while. The comments are just ripping the brand apart. It's so interesting because I'm like, this is going to be so interesting in the future where brands are going to be like, Hey, look, we can just try AI and they try an AI campaign. And like their customers are like, screw you guys because we want authentic stuff. Anybody can do this. Right? Like now the cost of entry is so low. So brands that want to stand out.

Dario36:27You know what's really ironic about what you just said? You said, it's not real people, whatever, right? The people that were complaining in the comments. Everything that's out there is all Photoshopped to hell, so that person doesn't even look like that anyways, right? But.

Kyrill36:29until their bottom line is threatened.

Chris Leclerc36:31Totally.

Chris Leclerc36:43I know, but I see where they're coming from. I see what they're coming from. Cause it's kind of like, we know like every average person now knows that like, you can just type in an image and get it. And so there's no, there's no sense of like thoughtfulness as thoughtful behind it. It's not like you're creating this campaign to be like, we're going after this specific audience and this is how we're going to reach them. This is how we're going to tell a story. It's just.

Kyrill36:44Look at all the filters out there.

Chris Leclerc37:05So I think that's where I don't think film is going to go anywhere for certain brands because it's going to take out the bottom end for sure. Where they're just like, we just got blasted out there. We just need content. We got to like get images in front of people, but like brands that actually are trying to position themselves in a really specific niche way with like true authentic storytelling. It's not going to go anywhere. People. Here's the thing. People notice care and they notice like when you, my example is like when you get a new iPhone,

Dario38:07Yeah.

Kyrill38:10It's like reading people.

Chris Leclerc38:27Yeah. Yeah.

Kyrill38:27haha

Chris Leclerc38:32Yep. Well, and I'll like, I'll use AI a lot in my deck building and it's fine. It's fantastic for deck building agencies and clients love it because you're setting a visual visual image. but what I've, I was just talking to the creative director friend about this, what he's realizing, he goes, we'll create these AI images for clients in a deck to be like, this is what we want to shoot. But he goes, it's almost impossible to get it as good as AI like in.

Dario39:06Hmm, maybe you're setting you're setting high expectations like that then

Kyrill39:10like super high expectations.

Kyrill39:21You gotta say it's inspiration, not what we're actually gonna do. Or you have to go to Chad GPT or whatever, say, make it look less professional. Make it look more amateur so I look better.

Dario39:29Hahaha.

Chris Leclerc39:30Yeah. But I mean, but you know what I'm saying, right? It's like, you can kind of create anything and show like, we want to do it like this. And then you're like, it's the whole like meme of like client budget versus reality, you know? Yeah. So I could, yeah, just mid journey stuff, which is, but I've, I love it, but again, it's just for deck building for me right now. Image, image creation. but I'm also trying to like use it. I use it when I'm.

Kyrill39:41Heheheheh

Dario39:42The horse drawing. What do you use? Do you use mid -journey?

Dario39:53Mm.

Chris Leclerc40:00I'm like dreaming up something that I can't find a reference for. I'm trying to get really specific with something. If it's a wardrobe, it's like a vibe that I can't find an image for, then I'm like, I need to use an AI thing. And that's when it helps a ton because I'm like, I'm looking at the slide. I'm like, I need something that like punches this up a little bit. And when I can type in exactly what I want and the vibe for that image and actually throw it in the deck, it just helps so much. You know.

Kyrill40:28Nice.

Dario40:29They've really improved. I remember when I was trying it out I was just trying to get like a basic image like a guy holding a camera and it would do like three lenses But they've come a long way did they fix the hand issue yet or still It's very dialed in now, okay?

Chris Leclerc40:38Exactly, exactly, exactly. Yeah.

Kyrill40:41or the hands have like 50 fingers, you know? I have no idea.

Chris Leclerc40:44Yeah. Yeah, it's pretty dialed in. Yeah. Yeah. It might be a moment, but I'm like, I don't know. Just Photoshop it out. Cut it. Yeah. Well, even like, and then even with like Photoshop stuff, like so great, like gendered fill now, it's just like, do whatever you want. Nuts. Add extras.

Kyrill40:53It's like this and then there's like a third hand.

Dario40:55Heheheheh

Dario41:04They're adding it to the new iOS 18 as well. So like, if you take a picture and there's people in the background, you could just like.

Chris Leclerc41:08I saw, I saw. Which is funny because Google's had that for like years and Samsung, they're just like, dude, what are you guys? And then when Apple comes out with it, they're like, it's new. I'm like, dude, this has been around. Like every Samsung user and Google Pixel user has been like, dude, we've had this for forever.

Kyrill41:13Yeah.

Kyrill41:18Heheheheh!

Dario41:25You know what's funny? I've been with Apple since 2020 so I had no idea anyone else had it. So it was brand new for me.

Chris Leclerc41:31Yeah. It's funny. It's funny.

Kyrill41:33I've seen the ads, I've seen the ads where they've like promoted it, like very specifically like, yeah, you can do this. You can increase the size of the person in the image. You can do whatever. But yeah, like Dario said, like since like 2021, I jumped on board as well. And then since then, I don't know what else has been going on with it.

Chris Leclerc41:39Yeah. Yeah. Yeah. Yeah.

Dario41:50You don't know anymore.

Chris Leclerc41:51Totally. Yeah. I'm with you. Yeah. Anyways.

Dario41:56What's the scene in Denver like?

Chris Leclerc41:59So, you know, I just moved here about eight months ago, eight months ago or so. So I'm slowly, and I've been working here over the years. And that's part of the reason why I moved here is like I had a pretty good base crew here and connections. But I think the best thing about this.

Dario42:11Do you mean, sorry, sorry, no, no, like connections like work, like connect, like clients or connections as in crew.

Chris Leclerc42:18crew connections, film connect, film people versus like client connections. I had a client, a couple of clients here over the years, but, they've, they've kind of done their own thing now and like moved on. So, but what I love about it compared to especially LA is there's just like this family mindset that if you're in the industry, everyone kind of knows each other, like one or two connections away. And it's, it's kind of, it's great because, you know, it's more of a family city than it is like, one up in each other, like LA, like, how can I get in with you?

Dario43:07I'm just I'm just curious about something like so I mean the US is big like how did you like? Choosing like something specific like, you know Denver another say like how do you make that decision? Cuz I mean you guys got like what 50 states, right? What are they at 50 52? Yeah, I don't know 50 okay. I don't know. I'm not American, bro

Kyrill43:08Collaborative.

Chris Leclerc43:24Yeah, I know you Canadians don't quite understand. It's like she's just like…

Kyrill43:27It's 50 states there. It's not rocket science.

Chris Leclerc43:34I was finding the Canadians, I'm like you guys are basically Americans like you're just like speak English

Dario43:39Dude, I would, I think the way things are going here, if you guys absorb us, I think we'd all be fine with it. As long as we get that reserve currency, we'd be good.

Kyrill43:47Yeah.

Chris Leclerc43:47Yes.

Kyrill44:05Hahaha!

Dario44:10I don't even know what they are.

Chris Leclerc44:20But all this to say is when you look at like larger cities within the West there's not like a ton of options, you know and Yeah

Dario44:26Hmm. So you went more for like the lifestyle approach because I was thinking like for a business, like if you're going for like a business approach, like how you would make that decision. That's what I was curious about.

Chris Leclerc44:36Yeah, I feel like it's just lifestyle is important to me. So I'm like, let's yeah. Cause I'm like, I've made it work in Sheboygan, Wisconsin. I can make it work in Denver.

Dario44:39So you went with the, okay.

Dario44:45I see.

Kyrill44:45How do you even pronounce that? It's shaboy again. That's good.

Chris Leclerc44:47Yeah, it's like Shaboigan shaboigan is that joke I'm like it's a boy again shaboigan shaboigan

Dario44:51Sheboygan.

Chris Leclerc45:01So at least that's my mindset. I'm like, I think my work can kind of transcend like borders, like, like local work. I'm trying to like where I can kind of work anywhere and hopefully I'm kind of can cut through here in Denver and start to pick up some more. I would love to do more local stuff just from a not having to travel all the time, jump on a plane to make money. I've done that for ever. So, and I'll continue to do that. It's just, hopefully I can start building some more local stuff like this week.

Kyrill45:46wow.

Dario45:48What is there a commercial or like a spec spot or.

Chris Leclerc45:59I need something a little more lighter, a little bit more lifestyle forward. So I wrote like a little romantic short and it's like cowboy, City Girl meets Cowboy. And it's going to be this like Terrence Malachy, like 60 second lifestyle short film kind of vibe thing. And yeah, so it's, it's, you could call it a spec, but I'm trying to keep it out of the spec world where I'm trying to like.

Kyrill46:16okay.

Kyrill46:23Nice.

Chris Leclerc46:24kind of keep it in that like my, I call it a micro short. I'm like, people don't watch short films unless you're like super good. Or I'm like, I can make like a little micro short and it kind of adds to my commercial reel. Then it also adds to like my narrative narrative reel. So yeah, that's at least the goal.

Kyrill46:38that's a good approach. Like a lot of people when they wanna do passion projects are kind of like their own smaller projects to kind of like create, to kind of like improve their skill and their portfolio. They usually tend to lean a lot either, like you said, in longer form short films or something like that, or a lot of the time, spec ads where they pick a brand and then they do like an ad for that. But you're…

Dario46:45long long for.

Kyrill47:03you're going with the micro short approach, which is great because you're also focusing on a storytelling aspect. And then that can always be something that you can do in the future where just you can slap a brand at the end and then that's a branded ad right there.

Chris Leclerc47:08Yes, yes. Dude.

Kyrill47:52Mm -hmm.

Kyrill48:05Yeah, that's good, because then…

Chris Leclerc48:10Like they see it as like a director making his own work and expressing himself versus like, he just made this for like a brand or like, you know, it's like not as impactful. I feel like I've like full creative freedom on it, you know? So.

Kyrill48:21Yeah, and you could also always, when you wanna pitch an idea with a future client or something like that, you could show that micro short and it can transcend industries, which is good, like you said. And it's like the first that we've heard of someone like going with that approach with just the micro short approach. So that's pretty interesting.

Chris Leclerc48:31Totally. Totally.

Chris Leclerc48:39Yeah, I feel like it's 100 notes. I've done it a couple of times before. I made this little short, I don't know if you saw it, it's called Voices, a film. It's like 80 seconds or something. And again, it was that micro short. I was like, I could have slapped a logo at the end of it to make it a spec ad, but.

Kyrill50:10No, that's great. But one thing I'm also actually curious about with, cause this sounded like it wasn't something very inexpensive to do. Cause you had to rent out a large ranch. You had to rent out a plane. Like how did you go about funding it from a business standpoint? Like, did you just go all in yourself or did you get people to help you with that?

Chris Leclerc50:12Yeah.

Chris Leclerc50:20That did, I mean, yeah.

Chris Leclerc50:26So yeah, no, it's a good question. So I wrote, I've written this, this little call it the micro short last year at one point. And I was like, okay, I need to go. Usually how it works is I'll have done a bunch of jobs, make some money. Then I'm like, okay, now it's my turn. I'm like, I gave all my time to the clients. I'm like made money. Now I need to go make something for me.

Dario51:33A film, film supply library was that.

Kyrill51:36comes.

Dario51:38the website, right? Like for stock footage and whatnot, right? Okay.

Kyrill51:40Yeah.

Chris Leclerc51:40Yeah. And so basically he's like, we have, you know, decent budget we can put behind this and then they own the footage and I can go make my own project. So they, they funded the whole thing and then I got to make my own thing. So it doesn't happen every day. And then I'm doing that again in a few weeks. We're doing like an Olympic thing, but that'll be more like spec world, more like personal project.

Kyrill51:59Wow. I mean, that's, that's good.

Chris Leclerc52:09But yeah, I think it's like just having the right network. It's also they trust me because I have my work. I have a real, you know, it's like pretty extensive. And so they're not just like chucking money at the, you know, at something. They're like, he's a track record. So. Yeah, so, but that's not always the case. I mean, I've spent hundreds of thousands of dollars, literally hundreds of thousand dollars in my own stuff. Like people are like, how do you get in the industry? I'm like, you have to full send otherwise, you know.

Dario52:24Right, right.

Dario52:39You've actually spent like that.

Chris Leclerc52:39Depends what you're trying to do though. It's like I'm trying to like create like very dialed in commercial highly visual work. I've tried to stay super specific in a lane. I'm not just trying to like say yes to everything that moves. And in order to do that, you have to like create your own work and create your own. Like how do you see the world to say like you get paid for how you see the world? Yeah. So.

Kyrill53:05Right.

Dario53:06You're very creative. I can like I can tell you have like a very creative side to you. I'm just wondering how you like merchant with like the business side because usually they don't go hand in hand, right?

Chris Leclerc53:10Yeah.

Chris Leclerc53:13Yeah. Yeah. No, totally. And I think a part of that is like my entrepreneur side is, yeah, I guess I enjoy business. I enjoy deals. I enjoy networking. Like I think that that's maybe the blend that not a lot of guys get. It's like, Hey, I'm super creative, but I'm like not good with people or like I'm not good with producing. and I've always, I've just had to like kind of push myself in that way. Cause it's like a means to the end where it's like, I have to get good at that in order to like survive in this industry.

Kyrill54:15Gotta make that micro short first, right? Be willing to spend five, 10 grand of your own money first before you can do anything else like that.

Chris Leclerc54:21Yeah. And, you know, when I was like kind of first starting out as my directing career, you know, I think I made like four, three projects that like did not turn out and there, I just chucked cash at them because I was like, I have to go make stuff in order for me to like get work. And that was kind of more the young and dumb where I was like, I'm in this, I'm taking every dollar and throwing it back into believing in myself. And, but as a result of that, I was able to.

Dario55:14Hahaha.

Kyrill55:16The backlog of passion projects and like you said, ideas that are just also just living on the computer.

Chris Leclerc55:19Exactly. Exactly.

Dario55:26Well, when the AI gets good, you can always feed it to Sora and ask it to fix it up for you and then finally release it. And now we've come full circle. Okay, well, I guess we're at the one hour mark, so that's a pretty good time to end it. Unless Carol, you want to touch on anything else?

Chris Leclerc55:30Exactly. Totally, dude. Totally. Yeah. Yeah. Yeah. Okay.

Kyrill55:30Then boom, you're done. There you go.

Kyrill55:45Yeah, I was actually, I mean, like we don't ask this question too often anymore, but like, how did you come up with the name territory six for your, for your company name?

Chris Leclerc55:54I like this. Yeah, there's a whole story. So, I always like to say filmmaking evokes like this. We have like our five senses. And then I think that storytelling is.

Dario56:34fighty sense.

Kyrill56:35Yeah, there you go. No, that's a great story. I like it. I like the idea.

Chris Leclerc56:37Yeah. So it's just try to get a little background to it. And now I'm just calling it T6. It's kind of like I've rebranded a little bit and just call the T6 and it's a little more punchy. Yeah. T6. Right. Well, it's like I look, I look at.

Dario56:39Nice.

Dario56:47It sounds like a Resident Evil virus, the T6 virus. Yeah, it's terminated. T600.

Kyrill56:49Or a new Terminator movie.

Chris Leclerc56:57I look at brands like, you know, all these brands like GE, what is called GE, but it's General Electric, right? So I'm like, I'm gonna just call it T6 and territory six, but.

Dario57:08Nice.

Kyrill57:08But can you get t6 .com? That's the real question.

Chris Leclerc57:10I haven't even actually I need to check because someone would probably buy it after this podcast

Dario57:11Ha!

Kyrill57:17Unfortunately, I feel like that probably is already taken. Anything with like two letters or three letters is likely taken or they're holding it hostage for like 10 grand or a hundred grand.

Chris Leclerc57:22Yeah.

Dario57:23We had funny story. I won't mention the client name, just a confidentiality, but we had a client and they rebranded their name and it was this, you know, five letter word or six letter word, but missing one of the vowels in it, right near the end. And they apparently found the guy that owned it. And it was this guy's first part of his middle name. Sorry, first part of his first name. So like short form, his initial.

Chris Leclerc57:39Yes, yes, yes, classic.

Kyrill57:51Yeah.

Dario57:52for his middle initial and then his last name, right? And it's this guy in Australia, apparently. And then they're like, okay, can we get it? And he's like, yeah, sure. I just need like five Gs and like a case of beer or something, apparently the ask was. And they're like, this guy didn't know that they had like up to 50K, no questions asked, like ready to go, ready to go. Which means that they probably had double that amount ready to go.

Kyrill58:12Ready to go, ready to go.

Chris Leclerc58:12This is.

Kyrill58:16Yeah, that they were willing to go.

Chris Leclerc58:17Well, this is a prime example in business. I've learned is like when you're asking a client about a budget, Hey, what did you have to spend? Let them talk because they, they may triple what you thought they had. Like I've gotten in trouble over the years that are like, how much do you think this costs? I'm like, what do you have to spend?

Dario58:29Yeah, yeah.

Dario58:35That's what I always ask too, I'm like, before we even get to that part, I'm like, all right, so you guys want this? I'm like, what are we working with? I let them answer, I let them answer, you tell me.

Chris Leclerc58:41Yeah, so like, tell me because like I had one last year. It was like I thought they were going to say like 50 grand and they like they're like, we have like 250. I'm like, glad you spoke and I didn't because I was thinking this a totally different thing. Exactly. I'm like, I was just thinking it's like running gun, but you guys are like making this a thing.

Dario58:52Ha ha.

Kyrill58:56You would have been doing it with one arm behind your back compared to what they would have given you.

Dario58:57You know what's funny?

Dario59:03You know, it's funny, it might've talked, if you actually said 50, if you quoted 50, you might've talked yourself out of that deal too. Cause then they would've gone like, well, that's way less than what everyone else is asking. So red flag.

Chris Leclerc59:10Totally. This guy's too cheap. Yeah. Yeah. It's understanding the creative and being like, what is this actually going to take to get off the ground? But yeah, it's a funny when the, when it comes to, and I just found out a casino owns t6 .com funny. What the heck? A casino slots and casinos, Walter T6 VIP members. Who knows? I got to buy them out.

Dario59:25See you know.

Kyrill59:26Yep. Yeah.

Dario59:30What's that mafia money, man?

Kyrill59:33There's so many odd online casino names and very random ones. There's one that's like four sevens and that's the name of the casino. It's like 7777 .com. It's in Eastern Europe. You see the ads there when you go over.

Chris Leclerc59:447777. Random.

Dario59:47How do you know this stuff? Are you a gambler?

Kyrill59:57Hahaha!

Chris Leclerc01:00:00That's so funny. So funny. Yeah. So good. Okay, well guys, this has been fun. Thanks for chatting this out. Let's get a little chat.

Kyrill01:00:07funny guy.

Dario01:00:12Yeah, thank you, Chris. So guys, if you want to hire Chris or, you know, reach out to him or check his website out or his shorts. Yeah.

Kyrill01:00:18invite him for coffee in Alaska, you know, he'll fly to you. So if you're, if you want to invite him for coffee, he'll come, he'll come to you. Don't worry.

Chris Leclerc01:00:24gosh. But the thing is I never tell people that I'm flying in for a coffee. I just say I'm in town. That's the difference.

Dario01:00:24If there's a Saudi prince…

Dario01:00:33If there's a Saudi prince that wants to invite someone from Denver, then yeah, reach out to them. So anyways, yeah, territory six with the six. I'm just trying to pull up your website. It's territory six and the six is a number six. Dot com. What are your socials?

Kyrill01:00:43the number six.

Chris Leclerc01:00:46dot com.

Dario01:01:03Nice, nice. So yeah, he's willing to fly out to meet you even if it's just for a coffee.

Kyrill01:01:14I'm here for other reasons. It makes sense, yeah.

Chris Leclerc01:01:19Yeah, because I'm like, wait, I need to get in town because there's like four other people that are said they want to grow coffee with me. So I might as well just make this the thing and then go. It's not working. You know, it's how the industry works.

Dario01:01:20Anyways.

Dario01:01:31That short one is it when is it going to release?

Kyrill01:01:31Nice.

Chris Leclerc01:01:34So I have, I'm just have a backlog of work right now. I'm working on the show and so that's shooting. So it's just in the background right now. We literally just wrapped yesterday. But it's going to be, it's cool. It's going to be really cool. We, we, we've, I got an FPV on the Komodo just chasing planes in the mountains. So we have this IPIG plane sequence and this, it's going to be great. I'm pumped. So yeah. Yeah. Yeah.

Dario01:01:52Nice.

Dario01:01:56So guys follow him on social so that you can see when it's released. Then yeah, I guess that's it. All right. Thank you, Chris.

Kyrill01:01:56Yeah, send it over to us. We want to see when it's ready.

Chris Leclerc01:02:03Okay. Okay. Thanks guys. We'll check soon. Go get them. Bye.