Lessons in Leadership & Creativity (ft. Motion Source) | Creatives Grab Coffee 67

Craig Bass, from Motion Source in Chicago, shares his journey in the video production industry and the decision to focus on corporate, commercial, and nonprofit projects. He discusses the challenges of growing a business and the importance of finding the right balance between growth and personal ambitions.

Creatives Grab Coffee is produced by Lapse Productions, a video production company based out of Toronto, Canada. Reach out to them for your video production needs.

Watch: Lessons in Leadership & Creativity (ft. Motion Source) | Creatives Grab Coffee 67

Listen: Lessons in Leadership & Creativity (ft. Motion Source) | Creatives Grab Coffee 67

Takeaways

  • Finding the right balance between growth and personal ambitions is crucial for the success of a business.
  • Working with nonprofits can be fulfilling as it allows for a measurable impact on people’s lives.
  • Respecting and compensating freelancers fairly is important for maintaining good working relationships.
  • The video production industry is becoming more competitive, and there is a race to the bottom in terms of pricing.
  • The challenges of finding motivated employees and creating a sense of ownership within the company.
  • The decision to focus on corporate, commercial, and nonprofit projects depends on personal fulfillment and the impact on quality of life. Juggling the roles of a creative filmmaker and a business owner can be challenging, but having a supportive team can make it more manageable.
  • It’s important for filmmakers to continue cultivating their passion and finding ways to make their projects happen, even if it means starting small or working on passion projects alongside client work.
  • The healthcare system can be a challenge in different countries, and there is a need for better access to healthcare for everyone.
  • Finding a balance between work and personal life is crucial for overall well-being and happiness.
  • Money should not be a barrier to pursuing one’s passion, and filmmakers should explore creative ways to make their projects happen.

Chapters

  • 00:00 Introduction and Background
  • 09:16 Taking Over the Business and Balancing Responsibilities
  • 15:47 The Impact of COVID-19 on the Business
  • 32:36 The Fulfillment of Working with Nonprofits
  • 37:31 The Financial Realities of Nonprofit Projects
  • 43:49 Passion Projects and Making Movies
  • 48:05 The Healthcare System and Accessible Healthcare
  • 57:24 Finding Work-Life Balance

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