How to Adapt and Evolve Your Business | Creatives Grab Coffee 33 (ft. Agency NineSix)

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we welcome Agency NineSix onto the show. A production agency that works with brands and organizations from around the world offering services in strategy, branding, creative, production and post production services.


  • 00:00 – Intros
  • 9:33 – Think of New Ways to Network
  • 11:22 – Elevators & Parking are the Most Important Assets for a Studio
  • 12:27 – How To Setup a Studio
  • 15:19 – Competition in the Studio World
  • 17:45 – Why Do You Need to Find a Partner?
  • 23:18 – How To find a Good Partnership
  • 26:08 – Be Careful Not to Expand Too Quickly
  • 28:24 – Who Will Be the First Hire?
  • 31:42 – Don’t Let some Smaller Budgets make you Overlook Opportunity
  • 36:30 – Running a Video Production Company AND a Rental Studio
  • 38:40 – You have to keep evolving with new technology and pivot
  • 40:23 – We have to adapt because our clients are adapting
  • 42:07 – Systems are key for success. You need to be organized.
  • 44:50 – Efficiency = Good Client Experiences
  • 45:45 – tip for a common challenge
  • 47:05 – It’s about making the clients happy
  • 50:01 – How they Came up with Agency Ninesix

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