Propelling Your Business: Choosing The Right Projects | Creatives Grab Coffee 51

Episode 51 of “Creatives Grab Coffee” is here, and this time we dive deep with Sean Collins from Jukebooth! From the intricacies photographers face venturing into video, to the nuances of freelancing and company transitions, this episode is packed with insights.

Creatives Grab Coffee is produced by Lapse Productions, a video production company based out of Toronto, Canada. Reach out to them for your video production needs.

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  • 00:00 – Intro 
  • 02:45 – Episode Begins-Jukebooth Intro
  • 04:56 – Difficulty for Photographers to Break into Video
  • 05:37 – Going from Freelancing, to starting a Company
  • 09:55 – Don’t chase what everyone else is chasing in video
  • 10:45 – Sponsor
  • 11:14 – First Hurdles running Jukebooth
  • 12:59 – Biggest Challenge with finding Freelancers is that many ONLY want to Work on “Cool” Projects. They are not willing to work on others
  • 14:43 – How to Find Good Freelancers
  • 17:49 – What we Ask from Potential Editors When We Vet Them
  • 18:36 – What to Send as Cinematographer to Production Companies
  • 19:20 – Be Careful with Scam Calls. They are getting better.
  • 24:17 – Sponsor
  • 24:47 – Be Selective in what you Edit. It Needs to Push Your Business Forward
  • 25:56 – Details of the Hunting Documentary
  • 27:35 – Figuring Out How Much and What Gear to Bring on a Remote Shoot
  • 32:09 – How to Jump into Wildly New Industries
  • 32:37 – The Logistics of Filming a Hunting Documentary with a Small Team.
  • 37:04 – Kyrill’s Obsession with Collecting Hats
  • 37:25 – Sponsor
  • 38:00 – Conclusion
  • 39:00 – Outro

Key Takeaways

Photography to Video: A Daunting Transition

One of the major topics this episode sheds light on is the transition from photography to video. While both fields are rooted in visual storytelling, the leap from capturing moments in still frames to creating moving narratives is no easy feat. It requires not only a shift in tools but a transformation in mindset.

From Solo Ventures to Structured Enterprises

For many freelancers, the dream is to establish their own company. However, moving from the fluid world of freelancing to the structured realm of company management comes with its challenges. This episode reveals the twists and turns of this journey, offering a roadmap for those aspiring to make a similar transition.

Navigating the Video Landscape: Originality Over Trends

In an era where trends are ever-changing, the episode underscores the importance of authenticity in video production. Rather than getting lost in the crowd by chasing fleeting trends, carving out a unique niche makes for lasting impact.

The Freelancer Puzzle

A recurrent challenge in the video industry is finding dedicated freelancers. While many are chasing the glamour of “cool” projects, it’s the blend of passion and professionalism that truly brings value to a project. This episode provides a lens into this ongoing challenge, offering insights on how to find the right fit.

Daring Ventures: The Hunting Documentary Case

Episode 51 also delves into the bold decision to venture into new terrains, like filming a hunting documentary. It’s not just about having the right equipment; it’s about adaptability, foresight, and meticulous planning.


Episode 51 of “Creatives Grab Coffee” is a masterclass in video production. From the nuances of transitioning mediums to the complexities of company management and project selection, Jukebooth leaves no stone unturned. For anyone in the video production realm or those simply curious about the industry’s intricacies, this episode is a must-listen.

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