On the latest episode of “Creatives Grab Coffee“, Lapse Productions sat down for an eye-opening chat with Zach Yokum from Mileshko, a video production company based in Atlanta Georgia. Get ready as we dive into contracts, pricing hacks, team dynamics, client relations, and why you might want to consider the retainer model.
- 00:00 – Intro
- 04:15 – Mileshko’s History
- 06:39 – Identifying growing trends like Video
- 08:30 – How Mileshko Grew its Team
- 10:15 – Converting photo clients into video clients
- 12:20 – Why Trust is needed with your clients
- 13:30 – How to pitch your existing clients new ideas
- 15:05 – Are retainers worth it for everyone? What is the risk in it?
- 17:00 – Why NOT to do a retainer.
- 18:15 – We are in the service industry. NOT the creative industry.
- 19:44 – Does the retainer model actually work?
- 23:20 – Why Lapse hasn’t yet done a retainer model?
- 24:38 – Retainer vs Reservation Model
- 28:30 – How to manage Post-Production delays from clients
- 35:15 – Revision Process
- 36:26 – Fix it in Pre
- 37:36 – How we consolidate client feedback
- 38:50 – Live V1 revision with client for 1 hour (consolidates everything)
- 44:15 – Focus on pre-production. It saves the post
- 47:08 – The Atlanta industry. Yallywood
- 49:18 – Start in your own network and region before expanding
- 50:25 – Creating the greatest videos you will NEVER see.
- 51:10 – Biggest industries in Atlanta
- 52:49 – FInding a work life balance in video production
- 57:00 – Why creatives need to reach out and share ideas.
- 59:49 – Standardizing professionalism in video production
- 1:00:30 – Outro
Deepening Your Client Relationships with Zach Yokum from Mileshko
On the latest episode of “Creatives Grab Coffee”, we sat down for an eye-opening chat with Zach Yokum from Mileshko, a video production company based in Atlanta Georgia. Get ready as we dive into contracts, pricing hacks, team dynamics, client relations, and why you might want to consider the retainer model.
Why Contracts Are Your Best Friend
You might be in a creative business, but don’t let that fool you into neglecting your legal homework. Zach advises taking contracts seriously to safeguard your interests and to set clear boundaries for clients.
Tiered Pricing: The Secret Sauce to Profitability
Zach unveils his approach to a tiered pricing model. It not only offers a range of options to clients but also maximizes your bottom line.
Your Team is Your Tribe
One man can’t sail a ship. A diverse skill set among team members can dramatically amplify your productivity and the quality of your projects.
The Art of Managing Client Expectations
Retaining a client is often more valuable than acquiring a new one. Zach emphasizes the importance of transparent communication for nurturing long-term relationships.
The Stability of a Retainer Model
Fluctuating income is a real pain for most freelancers and small business owners. Zach opens up about how retainer agreements have stabilized his revenue and deepened client loyalty.
In this power-packed episode with Zach Yokum, we’ve unearthed the lesser-known tactics that could make or break your video production business. From the nitty-gritty of contracts to the art of client relationships , we’ve laid it all out. But remember, knowledge is only powerful when acted upon. So don’t just nod along—hit pause, jot down these insights, and start applying them to your business today.
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So, grab your favorite cup of coffee and tune in to “Creatives Grab Coffee” to stay ahead of the curve in the exciting world of video production.