The video production industry is evolving — and so are the conversations behind it. Creatives Grab Coffee is a podcast produced by Lapse Productions, where hosts Dario Nouri and Kyrill Lazarov sit down with studio owners and creative entrepreneurs from around the world to talk about the business of video production — scaling teams, refining processes, and finding the balance between creativity and profitability.
In Episode #104, the hosts chat with Ana Rosales, founder of AVR Media Group, a Florida-based creative agency known for blending cinematic storytelling with operational precision. Ana shares how she scaled her company from a solo freelance venture to a structured production house, the leadership lessons that shaped her, and how she maintains creative integrity while growing her business. 🎧 Watch the episode on YouTube or listen on the Creatives Grab Coffee Episodes page .
Listen or Watch the Episode
🎧 Spotify: Listen on Spotify
🎧 Apple Podcasts: Listen on Apple Podcasts
🎥 YouTube: Watch on YouTube
Key Takeaways from Episode #104 – Ana Rosales (AVR Media Group)
1. Systems Drive Scalability.
Ana emphasized that growth doesn’t come from doing more projects — it comes from building repeatable systems. AVR Media Group built a structure around project templates, onboarding frameworks, and workflow automation to scale effectively.
For production teams looking to do the same, check out our detailed breakdown of The Pre-Production Process and Mastering the Production Phase from Lapse Productions.
2. Leadership Requires Letting Go.
Transitioning from solo creative to agency leader means learning to trust your team and clearly defining what creative excellence looks like. Ana’s leadership approach mirrors what many guests on Creatives Grab Coffee have shared — scaling is about alignment, not control.
If you’re building a team, our guide to Crew Roles in Video Production outlines how to establish clarity and efficiency across your production pipeline.
3. Clear Communication Prevents Friction.
Ana highlighted that consistent communication is the foundation of client relationships. Setting expectations early and educating clients on the process ensures smoother collaboration.
This same mindset drives Lapse Productions’s client success model, outlined in our article on The Benefits of a Long-Term Video Production Partner .
4. Creativity and Profitability Can Co-Exist.
The most successful studios balance creative excellence with business discipline. Ana shared how she learned to say no to misaligned projects, keeping her agency focused on high-impact work that reflects its values.
We explored a similar philosophy in our post on How to Choose a Video Production Company — where creative alignment and ROI go hand-in-hand.
5. Representation Matters in Production.
As one of the few women leading a video agency, Ana brought up the importance of diversity and visibility. Her story adds to the growing conversations across Creatives Grab Coffee Episodes about leadership, culture, and inclusion in the production world.
6. The Future Belongs to Relationship-Driven Agencies.
Ana, Dario, and Kyrill agree that the next phase of growth in video production will come from relationship equity — not hardware or software. Studios that build trust and deliver measurable creative results will win.
Discover how Lapse Productions applies this principle in our Corporate Video Production Services , helping brands scale long-term storytelling initiatives through consistent creative partnerships.
About the Hosts
Creatives Grab Coffee is hosted by Dario Nouri and Kyrill Lazarov, co-founders of Lapse Productions — a top video production company in Toronto helping businesses create cinematic content that drives results.
