Growing Your Video Production Business | Creatives Grab Coffee 35

Welcome to Creatives Grab Coffee, a podcast on the business of video production, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

Our goal is to make the video production industry smaller by creating a sense of community. Whether you are a creative, an entrepreneur, or a professional, there is knowledge for you to learn. Join us as we have industry professionals from around the world come on the show and share their insights on the industry and business. Welcome to Creatives Grab Coffee. Welcome to Video Production.

Today we welcome Spencer Stanley from Vanguard Creative, a video production and photography company based out of Winnipeg, Manitoba.

Timestamps

  • 00:00 – Intro 
  • 03:42 – Working In your business vs on your business
  • 5:07 – Cost of hiring full time employees
  • 5:39 – BE TRANSPARENT. Be careful with companies that say they have large teams. 
  • 6:50 – Hire people with purpose
  • 8:16 – Advantages of Slow Growth
  • 9:26 – Be Careful when hiring based on the job
  • 10:30 – The Video Production Industry in Winnipeg
  • 13:58 – The Video Production Industry in Toronto
  • 15:40 – A Youtube Channel as a Business
  • 19:47 – 2022 Business Challenges
  • 20:53 – Why the retainer model does not work for video companies
  • 24:00 – Offering other services can make your clients love you more
  • 26:33 – Sometimes you need to do photo and video at the same time
  • 26:58 – The Retainer Model is works better for B2C VS B2B
  • 28:14 – When you grow your business, you outgrow clients
  • 31:24 – Small Successes can lead to big success down the road
  • 34:18 – One off clients may not see video as a high value item but be open to them
  • 37:09 – Know where to find your leads. B2B uses google & LinkedIn
  • 38:33 – Learn to engage on LinkedIn
  • 41:44 – Other Business Challenges
  • 44:16 – Know when to say no
  • 48:01 – Outro

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