In this conversation, Andrei from Tone Films shares his journey of starting a videography business during the pandemic, the challenges he faced, and the strategies he employed to grow his company. He discusses the importance of SEO, building a reliable team of videographers, and the creative processes involved in producing high-quality content. Andrei also reflects on his aspirations for the future, including a potential transition into accounting and the importance of work-life balance.
Timestamps
- 00:00 The Birth of Tone Films
- 03:08 Learning the Videography Trade
- 05:43 Expanding the Business
- 09:03 Building a Reliable Team
- 12:09 The Importance of SEO
- 14:56 Vetting Videographers
- 17:47 Editing and Delivery Process
- 21:00 Creative Projects and Pre-Production
- 23:48 Communication and Client Relations
- 27:09 Future Aspirations and Career Transition
- 46:43 Reflecting on Life and Happiness
- 49:06 Balancing Work and Personal Life
- 51:37 Daily Routines and Time Management
- 54:03 Exploring Career Paths and Future Aspirations
- 57:06 The Challenges of Live Production
- 01:00:08 Building a Business and Future Ventures
- 01:03:41 Outro
Takeaways
- Started Tone Films during the pandemic in 2020.
- Passion for videography grew from vlogging.
- Identified a need for reliable videography services.
- SEO was crucial for gaining visibility online.
- Vetting videographers is essential for quality control.
- Outsourced editing to focus on business growth.
- Effective communication is key to client relationships.
- Exploring a transition into accounting.
- Reflecting on life goals is important for personal growth.
- Balancing work and personal life is a continuous challenge.
About Our Guest
Andrei Tone – Founder & Creative Director — Tone Films
Hosts:
Dario Nouri & Kyrill Lazarov — Lapse Productions, Toronto
About Creatives Grab Coffee:
Creatives Grab Coffee explores the business of video production, featuring candid conversations with studio owners and filmmakers around the world on scaling, creativity, and industry evolution.
SPONSORS:
Canada Film Equipment: www.CanadaFilmEquipment.com
Audio Process: www.Audioprocess.ca
